Author: Andrew Fletcher

Nebraska voters will decide in November whether to open a mobile sports betting market tied to the state’s licensed racetracks. The Secretary of State’s office confirmed on Friday, 21 August, that two related petitions had cleared their signature and county-distribution requirements for the 3 November general election. The constitutional petition cleared with at least 138,473 valid signatures from 64 counties, while the companion statute gathered 96,918 valid signatures from 55 counties. The constitutional measure would amend Article III, Section 24, permitting the legislature to authorise and regulate internet sports wagering across the state. Current language in the measure stipulates that…

888Africa is making significant moves to enhance its marketing infrastructure as competition across African iGaming markets continues to intensify rapidly. The operator has been investing in customer relationship management capabilities, signalling a clear strategic commitment to deepening player engagement across the continent. Africa represents one of the fastest-growing regions in the global iGaming industry, attracting increasing attention from both established operators and new market entrants. 888Africa’s push to strengthen its marketing stack reflects a broader industry trend of operators prioritising retention and personalisation tools in emerging markets. CRM technology allows operators to segment player bases more effectively, delivering targeted promotions…

In 2026, the B2B iGaming marketing landscape has never been more competitive, with brands fighting harder than ever for operator attention and industry credibility. SBC Media gathered some of the leading marketing voices across iGaming for a roundtable discussion on trends, challenges, and strategies shaping the space this year. The panel featured Martin Hodges of BetComply, Robin Becker of Hub88, Michael Baker-Mosley of Triumph B2B, Seda Baburyan of PartnerMatrix, and Pierre Pulis of BETBY. Together, they explored a range of pressures facing B2B marketers, including brand exposure, market saturation, differentiation, and the growing influence of artificial intelligence. One theme emerged…

Vyking Ventures, the investment arm of Vyking, has confirmed a new investment in Dopamine Sports Ventures, a specialist early-stage and growth fund targeting sports technology companies. The move reinforces Vyking Ventures’ stated commitment to funding businesses at the intersection of gaming, technology and next-generation player and fan engagement. Dopamine Sports Ventures grew from a network of angel investors and operators drawn from across the sports, entertainment and media industries globally. The group built a strong track record through its first self-funded investment vehicle before transitioning to its current second fund, which is dedicated exclusively to early-stage and growth-stage businesses. Rather…

Linebet and AS Monaco are heading into their third straight season together, continuing a collaboration that has grown steadily across two full years of joint activity. The partnership has produced a broad mix of campaigns, fan giveaways, media projects and industry events that have collectively shaped a distinctive and consistent brand profile. These combined efforts have helped strengthen Linebet’s association with international football while offering fans experiences that reach well beyond matchday itself. A central focus of the collaboration has been building Linebet’s presence across Africa and the MENA region, two markets the brand considers strategically important for its long-term…

Better Collective has moved to reinforce its North American commercial operations, describing the region as the key “growth engine” driving its overall financial recovery in 2026. The digital sports media group recorded a North America income contribution of €24.2m, representing a 35% increase compared to the 2025 comparative figure of €17m. Better Collective has maintained its full-year 2026 guidance, with management expressing confidence that targets will be met on the back of a significant North American turnaround. Group income for the first half of the year reached €175m, up 7% against the prior year result of €164m, reflecting steady progress…

Finland’s Football Association is investigating potential match-fixing following a fourth-division game that raised serious concerns among betting integrity monitors. HIFK hosted Atlantis at their Töölö home arena last week, with the match producing a chaotic eight-goal affair that quickly drew scrutiny from officials. HIFK took a 3-1 lead in the first half, only for Atlantis to overturn it and run out 5-3 winners, with the scoreline’s dramatic swings attracting suspicion from monitoring bodies. The Football Association of Finland, working alongside private betting integrity organisations, detected suspicious wagering activity linked to the match. Kaj Björkqvist, Integrity Officer at the Finnish Football…

Paddy Power has turned its attention to the 2026/27 Premier League season, which got underway on August 21, 2026, with traders already identifying key betting angles. The new campaign brings with it fresh storylines, managerial shake-ups, and a host of players expected to dominate both the headlines and the betting markets throughout the season. Bookmakers like Paddy Power invest significant resources into tracking team form, squad depth, and managerial tactics before a ball is even kicked in anger. Traders at major sportsbooks spend months in pre-season analysis, assessing transfer activity and how new signings might influence a club’s overall trajectory…

Barry Faudemer has been appointed chairman of the Jersey Gambling Commission for a four-year term, bringing extensive financial crime expertise to the role. He succeeds Cyril Whelan, who completed his maximum 10-year service at the regulator last November before staying on as its agent during the recruitment process. Faudemer first joined the JGC board in August 2025, making his transition to the chairmanship a natural progression within the organisation. Before moving into private consulting, Faudemer spent 13 years leading enforcement at the Jersey Financial Services Commission, serving as its money-laundering reporting officer. He handled regulatory investigations and financial intelligence during…

Better Collective recorded a 9% year-on-year revenue increase in the second quarter of 2026, with North America firmly establishing itself as the primary engine of growth. Revenue for the three months ending June 30 reached €89.1m, climbing from €81.5m posted in the same period of 2025, marking a continued upward trajectory for the affiliate group. EBITDA before special items rose 20% to €27m during the quarter, while the company also posted a net profit for the second consecutive period following Q1. North America was the standout performer, with revenue share income in the region surging 49% and cost per acquisition…