The Affiliate Leaders Summit 2026 will dedicate a full conference track to examining how affiliates can keep content visible and attract new audiences in a shifting search landscape.
The Content and Discovery track takes place on Thursday, 1 October, bringing together SEO specialists, affiliate experts and performance marketers for a day of focused discussion.
Sessions will cover organic search strategy, content planning and paid acquisition, giving attendees a comprehensive view of the challenges facing affiliate marketers right now.
The track rounds off three days of programming on the Affiliate Leaders Summit Stage, following Platforms and Performance on Tuesday, 29 September, and Future of Affiliate Strategy on Wednesday, 30 September.
Among the key questions the day will address is whether affiliates can still attract visitors without paying for placement as advertising increasingly dominates search result pages.
That question anchors the panel titled SEO vs Paid: The 2026 Power Shift, which looks set to be one of the more provocative discussions of the entire summit.
Sessions will also explore how affiliates can recover content that has been removed from search results and how to strike the right balance between SEO investment and paid advertising spend.
Rasmus Sojmark, Founder and CEO of SBC, captured the mood of many in the industry, saying: “When you’ve spent years building an audience, it’s frustrating to see the approaches you’ve relied on start to lose ground.”
The Affiliate Leaders Summit takes place from 29 September to 1 October 2026 at Lisbon’s Feira Internacional de Lisboa and MEO Arena, welcoming 10,000 industry professionals across three days.
The event will feature networking, exhibition space and educational programming designed to give affiliates the tools they need to adapt to a rapidly evolving digital environment.
Attendance at the Content and Discovery track is reserved for Affiliate Leaders Summit VIP Pass holders, though affiliates and regulators may be eligible for a complimentary pass.
With search behaviour and discovery methods continuing to evolve at pace, this track looks to be essential viewing for anyone building long-term affiliate businesses in 2026.
