Author: Andrew Fletcher

SBC Insights has released a new industry snapshot report examining the current state of player education across the global gambling sector. The report, titled ‘Shaping the Future of Player Education’, was commissioned by 1xCare and explores what education measures operators currently have in place. Safer gambling policy has long leaned heavily on restrictive tools such as deposit limits, loss limits, and time limits as the primary mechanisms for player protection. This approach implicitly places the burden of responsibility on the player rather than the operator or the broader gambling ecosystem. Without genuine awareness of how gambling products work and what…

Boyle Sports has found a creative route to front-line football branding just as Premier League shirt sponsorship rules close the door on gambling companies. The Irish bookmaker was named official betting partner of Leeds United mere days before announcing title sponsorship of a pre-season cup fixture between Leeds and Manchester United. The match, named the BOYLE Sports Cup 2026, takes place on 12 August at Croke Park in Dublin, a venue historically reserved for Gaelic athletics. This will mark the first ever club football match played at Croke Park, adding genuine historic significance to what might otherwise be billed as…

Italy’s Customs and Monopolies Agency, known as the ADM, is set to launch a new centralised complaints portal for online gambling disputes on 10 September. The launch was formally announced by the ADM on 3 August as the agency continues its broader reorganisation of Italy’s online gambling sector. The initiative forms part of a wider regulatory push aimed at strengthening consumer protection and improving player safety across the country’s licensed online gambling market. The new portal has been named the “Portale delle segnalazioni” and will serve as a central tracking system for disputes between customers and licensed online gambling operators.…

BoyleSports has confirmed it will be the title sponsor of the pre-season friendly between Manchester United and Leeds United at Croke Park in Dublin. The match represents the first football fixture held at the famous Dublin venue since Ireland’s World Cup playoff tie against France back in 2009. That 2009 fixture remains deeply embedded in Irish football memory, largely due to Thierry Henry’s infamous handball assist during the second leg at the Stade de France. The game has already sold out, reflecting the enormous appetite for this fixture among the large Irish fanbase supporting both clubs. It will be broadcast…

The Affiliate Leaders Summit 2026 will debut as a standalone event co-located with SBC Summit in Lisbon this autumn. The event takes place at the Feira Internacional de Lisboa and MEO Arena from 29 September to 1 October, bringing together affiliate and performance marketing professionals. The conference programme will feature two dedicated stages and six tracks examining the forces reshaping the affiliate marketing landscape. Organisers have placed SEO, AI, content, and performance marketing at the heart of the 2026 agenda, reflecting the industry’s evolving priorities. The Affiliate Leaders Stage will focus on three key themes: Platforms and Performance, the Future…

Hollywoodbets has taken its first steps into esports betting after striking a landmark partnership deal with specialist provider DATA.BET. The South African operator is widely regarded as one of the biggest sports betting brands in the country, which itself ranks among the continent’s most significant betting markets. DATA.BET will supply Hollywoodbets with its full esports betting ecosystem, marking the very first time the bookmaker has offered esports as a dedicated wagering category. The package includes an iFrame, odds feed, bet builder, widgets, and streaming capabilities, alongside fully managed risk and trading services. Bettors on the Hollywoodbets platform will gain access…

FeedConstruct has struck a new partnership with the Malta Premier League, acquiring exclusive worldwide video streaming rights for every match in the competition. The Armenia-based sports data provider has also secured non-exclusive official data coverage as part of the deal, which will transition to fully exclusive rights after the agreement’s first year. The Malta Premier League has grown considerably in popularity in recent years, with its fanbase and commercial appeal expanding across European and global markets. The 2025 Malta Premier League Final between Hamrun Spartans and Birkirkara drew a record-breaking audience of over 87,000, underlining the competition’s rising profile. Despite…

Ireland has assumed a central role in brokering a deal between 27 EU member states on the bloc’s next long-term budget framework. The negotiations cover how the EU spends close to €2trn between 2028 and 2034, a figure that represents one of the most significant financial frameworks in the bloc’s history. Beyond spending, the talks increasingly focus on how Brussels raises money itself, adding another layer of complexity to the already difficult negotiations. The European Commission has been urged to consider a union-wide tax plan drawing on electronic waste, tobacco excise duties, and contributions from large companies operating in the…

LeoVegas Group has launched its proprietary Tiger sportsbook technology across its UK-facing brands, marking a significant step in the company’s platform migration journey. The MGM Resorts-owned operator has now moved its BetMGM, LeoVegas, and BetUK brands onto the Tiger technology stack, completing the UK rollout. The UK launch follows successful migrations in Sweden, Denmark, and Brazil, continuing the group’s global push to unify its brands under a single in-house sportsbook platform. Tiger was originally acquired from German operator Tipico in 2024 through a deal facilitated by MGM Resorts International, after Tipico wound down its US operations and sold off its…

Super Group CEO Neal Menashe has reaffirmed the strategic importance of Betway’s new Manchester United training kit sponsorship deal, describing the club as “one of the most recognisable in the world.” The deal was signed on Tuesday, just ahead of Super Group’s Q2 2026 results being announced, and positions Betway as the exclusive global betting partner for the top three Premier League clubs from last season. That means Betway now holds exclusive global betting partnerships with Manchester United, Arsenal, and Manchester City, a remarkable concentration of Premier League power under one operator’s banner. Speaking on an investor call following the…