Author: Charles Shephardson

The EFL Championship is rapidly becoming one of the most attractive destinations for betting brands seeking prominent sports sponsorship opportunities in the UK. Smarkets-owned brand SBK has confirmed a new partnership with Millwall FC, placing the SBK logo on the back-of-shirt and shorts for the 2026/27 season. The deal signals a clear trend of betting operators turning to the Championship as Premier League front-of-shirt sponsorships are now off limits for gambling brands. Millwall FC, based in Southeast London, is the latest in a growing list of Championship clubs to secure a sponsorship agreement with a betting operator this season. The…

Paddy Power has taken direct aim at FIFA and its President, Gianni Infantino, with a sharp new social media stunt targeting the organisation’s troubled investor scheme. The Flutter Entertainment-owned operator, widely regarded as one of the sharpest marketing minds in the betting industry, has delivered yet another well-timed and entertaining post. The stunt features a member of the Paddy Power team placing a sign outside FIFA’s headquarters in Switzerland, causing immediate ripples across social media platforms. The sign reads: “FOR SALE – To anyone – anyone – with money, power and a willingness to endure Gianni’s small talk,” leaving little…

ITV has partnered with Funteron Limited to launch a free odds comparison app called ITV OddsFinder, targeting horse racing viewers across the UK. The app was launched ahead of the Glorious Goodwood 2026 horse racing festival, one of the most prominent fixtures in the British racing calendar. ITV OddsFinder allows users to compare real-time prices from multiple leading bookmakers within a single, streamlined interface before placing any bets. Funteron Limited is a B2B sports betting odds comparison and discovery platform, and its infrastructure powers the data aggregation behind the new app. Featured bookmakers on the platform include major UK operators…

CIRSA posted Q2 2026 net revenues of €637 million, representing a 10.1% increase compared to the same period a year earlier. EBITDA climbed 8.3% to reach €202 million for the quarter, marking the first time in the company’s history that figure has exceeded €200 million in a single quarter. Adjusted net profit surged 55% to €75 million, underlining the strength of CIRSA’s operational performance across its key markets. The Q2 result represented CIRSA’s 72nd consecutive quarter of operating-profit growth, a remarkable streak that underscores the business’s consistent underlying momentum. For the first half of 2026, net revenues climbed 9.1% to…

The UK Gambling Commission has warned that AI tools are increasingly being exploited to bypass KYC checks and that B2B suppliers face mounting exposure to illegal gambling revenue. The regulator published its updated money laundering and terrorist financing risk assessment for the sector on 30 July 2026, replacing the previous version issued three years ago. The report reflects a rapidly changing industry landscape shaped by the AI revolution and the accelerating growth of illegal gambling operations across the UK. The Commission stated: “The risk landscape faced by licensed gambling operators continues to evolve. Technology-driven advancements in particular pose new challenges,…

BetMakers delivered a highly productive fourth quarter of financial year 2026, covering the three months ended 30 June, with multiple major technology partnerships successfully integrated. The Australian supplier posted adjusted EBITDA of A$4.5m for the period, representing an 18% margin and an 89.3% increase on last year’s Q4 figure of A$2.4m. Revenue climbed 9.4% year-on-year, rising from A$22.1m to A$24.2m, driven in large part by new commercial relationships with prominent operators across global markets. Gross margin came in at 68.5%, reflecting the company’s continued focus on high-value, technology-led revenue streams rather than lower-margin volume business. Management has maintained that 10%…

Codere Online has raised its full-year guidance after delivering record net gaming revenue in the second quarter of 2026. The Spain-based operator reported net gaming revenue of €69.4m for Q2, representing a 27% increase compared with the same period a year earlier. Total revenue climbed 25% to €64.4m, while adjusted EBITDA reached €5.8m, up significantly from €2.3m in the prior-year quarter. Mexico remained Codere Online’s largest single market, contributing €36.1m in net gaming revenue, a 24% rise year-on-year. Spain generated €27.6m, up 25%, while other markets delivered €5.7m, an impressive increase of 54% that signals growing geographic diversification. CEO Aviv…

FC Porto and Betano have agreed to extend their existing front-of-shirt sponsorship deal by three seasons, keeping the partnership alive until at least 2028/29. The agreement means Kaizen Gaming-owned Betano will continue as the primary shirt sponsor for the Portuguese champions, building on a relationship that has already lasted five years. The extension cements one of Portuguese football’s most prominent commercial partnerships, with Betano’s branding remaining central to FC Porto’s identity on the pitch. This season marks a significant expansion of the deal, as the Betano logo will appear on the front of the FC Porto Women’s Team shirt for…

1xBet has signed a sponsorship agreement with Gowran Park, one of Ireland’s most historic racecourses, covering 15 fixtures over the next 12 months. The partnership began on 7 August and will see 1xBet’s branding displayed across 15 National Hunt and flat races throughout the duration of the deal. Beyond race sponsorship, 1xBet will also lend its name to the Owners’ Lounge and Stable Yard at the Kilkenny venue. The agreement adds Gowran Park to a growing roster of Irish racing partnerships for the multinational betting firm, which has previously worked with both Punchestown and Curragh racecourses. 1xBet operates in Ireland…

FeedConstruct has secured a renewed partnership with the Ukrainian Premier League, extending its position as the competition’s exclusive global streaming and data rights partner. The SoftConstruct-owned sports betting data platform originally struck its first deal with the Ukrainian top flight back in 2022, covering live streaming and sports betting data. The renewed agreement covers multiple competitions, including the top two leagues, the Cup of Ukraine knockout tournament, and the Youth Championship. FeedConstruct confirmed the renewal will enable “uninterrupted service” throughout the 2026/27 domestic season, which kicks off on 31 July 2026. Ukrainian Premier League President Ievgen Dykyi expressed strong support…