Sportradar has signed a multi-year extension to its data and audiovisual betting rights agreement with the All England Club for Wimbledon.
The deal entered Sportradar’s portfolio following its acquisition of IMG ARENA in 2025, giving the company exclusive global distribution rights for official Wimbledon data and live betting streams.
The agreement covers both The Championships and the Qualifying Competition, meaning Sportradar holds a comprehensive grip on one of tennis’s most prestigious events.
Sportradar confirmed the extension will support development of new betting products, including expanded micro-betting and player markets powered by real-time data and odds.
The partnership further strengthens Sportradar’s tennis offering, which already delivers official data from more than 40,000 matches annually to sportsbook operators worldwide.
This year’s tournament will be the 139th edition of Wimbledon, and the All England Club has expressed confidence that it has chosen the right partner.
Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, said: “Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem, and to the integrity services we will also provide.”
Gloeckler added: “By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”
The Wimbledon extension follows Sportradar’s recently renewed integrity services agreement with FIFA ahead of the 2026 World Cup, underlining the company’s busy summer ahead.
Sportradar also holds key partnerships with major sporting organisations including UEFA, CONMEBOL, and the Bundesliga, positioning it prominently across a packed calendar of global events.
The company will be eager to capitalise on this summer’s high-profile sporting activity as it works to move past damaging allegations raised earlier this year.
In April, short sellers Muddy Waters and Callisto alleged the NASDAQ-listed firm was operating with the black market, claims which Sportradar has vehemently denied.
Despite that denial, Sportradar’s share price dropped sharply following the allegations and has yet to fully recover, creating unwanted noise around an otherwise strong operational period.
Chief Executive Officer Carsten Koerl labelled the allegations a “personal attack,” making clear the company firmly rejects the findings put forward by the two investment research firms.
Sportradar will be looking to let its commercial momentum speak for itself, with Wimbledon representing another opportunity to lead at the heart of elite global sport.
