SBC Summit’s newly launched AI Academy will take delegates well beyond theoretical discussions of artificial intelligence and into genuinely practical, hands-on application of the technology.
The academy forms part of the event’s premium Education+ programme, bringing together technology specialists, cybersecurity experts, and AI leaders under one roof.
It is scheduled to take place on Tuesday, 29 September at Sala Tejo, MEO Arena, and is designed for professionals ready to move past AI headlines.
Delegates will participate in live demonstrations, ask-me-anything sessions, case studies, and hands-on workshops covering everything from data analysis to AI-driven fraud defence.
John Caldwell, Co-Founder of i3Soft, will lead a session titled “AI Wearables, Robotics & Human Augmentation,” demonstrating smart glasses, neurotechnology, exoskeletons, and biometric wearables.
His session will explore how AI’s transition into the physical world could fundamentally reshape consumer interaction with digital entertainment and AI-powered products.
A dedicated case study titled “Trust Test: Deepfakes, AI Fraud and the New Era of Impersonation” will examine how AI-generated identities, voice cloning, and deepfakes are exploiting business trust.
Shelley Langan-Newton, Co-Founder and CEO of SQR, will be joined by Lluis Mora of Entain, Donald Tabone of Betsson, and Roberta Nicholls of AI Collective for that critical session.
Mayank Pachauri, Founder and CEO of FalconDive, will lead an interactive workshop titled “Build Your Own AI Assistant,” guiding attendees through defining workflows, refining outputs, and improving usability.
Participants will leave the workshop with a functioning AI assistant tailored to marketing, CRM, or analytics that can be implemented within their business immediately after the event.
AI will also feature prominently across SBC Summit’s wider conference agenda, spanning game design, responsible gambling, marketing, and business automation across dedicated stages.
Operators can connect with AI technology suppliers through Smart Connect, the event’s pre-arranged networking programme, or join the AI in Gaming Show Floor Tour.
SBC Summit runs from 29 September to 1 October 2026, welcoming 40,000 industry professionals to the Feira Internacional de Lisboa and MEO Arena.
Access to the AI Academy is available exclusively with an Education+ Pass, offered as a €249 add-on to all SBC Summit and Affiliate Leaders Summit ticket types.
Professionals wishing to upgrade their pass can email [email protected] with their current ticket type to receive a dedicated payment link.
