Sportradar Group AG has announced a landmark multi-year global agreement with Kalshi, the world’s largest prediction market platform.
The deal formally positions Sportradar as an official data and solutions provider for Kalshi across a wide range of major sports properties.
Sports covered under the agreement include Major League Baseball, the National Hockey League, Major League Soccer, and the Ultimate Fighting Championship, among others.
The partnership also establishes a framework allowing Sportradar to enter agreements directly with Kalshi’s key partners, including brokers and market makers across the value chain.
Sportradar will supply Kalshi with products drawn from its Prediction Services division, including official sports data, live odds, fan engagement solutions, and customer acquisition tools.
Integrity services form a central pillar of the deal, with Sportradar deploying its UFDS AI system to detect suspicious behaviour alongside its Integrity Exchange platform for sharing threat intelligence.
Sportradar CEO Carsten Koerl described the tie-up as a foundational moment for the company’s ambitions in the predictions space, saying: “Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector.”
Koerl added: “This partnership with Kalshi marks a critical first step. We look forward to working with key prediction market participants as the landscape matures, establishing the trusted, compliant framework for sports innovation just as we have successfully delivered in online sports betting.”
Kalshi CEO Tarek Mansour highlighted the practical benefits of the arrangement, stating: “The breadth and depth of this partnership is what makes it a big deal. We’re using official league data to ensure quicker trade settlements, creating an overall better customer experience.”
Mansour also confirmed that the two companies would collaborate on an integrity monitoring programme designed to further protect Kalshi’s users from market manipulation and suspicious activity.
Sportradar shares rose by 6.8% in premarket trading following the announcement, reflecting strong investor confidence in the company’s pivot toward prediction markets.
The move had been widely anticipated, with both Koerl and Chief Financial Officer Craig Felenstein having signalled throughout the past year that 2026 would be the company’s defining moment in the predictions sector.
Koerl had previously stated that Sportradar has “the ability to power this market end to end” with its low-latency, AI-driven technology, and identified strong demand for its marketing services from major exchanges.
The company had already been eyeing its existing partnerships with the UFC and NHL as key assets it could leverage to serve the growing prediction market ecosystem.
Sportradar had also launched a dedicated iGaming division earlier in 2026, signalling a broader strategic push to diversify its revenue streams beyond traditional sports betting data services.
