To mark the launch of the 100th brand in 2025, SOFTSWISS, a global tech leader in iGaming solutions, concluded one of the most talked-about activations at the SiGMA Central Europe 2025 in Rome – the live assembly and gifting of an Alfa Romeo 4C.
Throughout the exhibition, visitors watched SOFTSWISS’ “pit-stop crew” assemble the sports car from engine and chassis to final calibration, showing how the company’s robust product ecosystem reflects the principles of a high-performance racing car. On the final day of the event, Ivan Montik, Founder of SOFTSWISS, personally handed over the keys to the Alfa Romeo 4C to Hugo Baungartner, Chief Business Officer at Lottu, the company’s valued partner.
“I’ve always been drawn to speed and precision – values that connect both racing and iGaming. Over the past few days, our team and partners have literally built this car together, piece by piece. Today, we’re thrilled to welcome our 100th brand SOFTSWISS this year through the Game Aggregator – and it’s especially meaningful that this brand comes from Brazil.
Brazil has become one of the most dynamic markets for iGaming – full of energy, creativity, and passion – much like racing itself,” shares Ivan Montik, Founder of SOFTSWISS.
Hugo Baungartner, Chief Business Officer at Lottu, commented:
“We’re proud to be part of this memorable moment and this partnership. SOFTSWISS stands for quality, reliability, and innovation – values that align perfectly with our own. This Alfa Romeo is a symbol of our shared pursuit of excellence and collaboration, and we’re excited to continue working together.”
The ceremony also featured speeches by Olga Resiga, Chief Business Development Officer at SOFTSWISS, and Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, before the official key handover to Lottu.
The Alfa Romeo 4C activation was one of the brightest highlights of SiGMA Central Europe 2025. The live assembly drew a continuous stream of visitors to the SOFTSWISS stand, underscoring the company’s reputation for bold creativity and technological expertise.
