This year marks the 10th anniversary of the SOFTSWISS Game Aggregator — a decade since a simple concept evolved into the industry’s largest and most trusted content hub, serving operators around the world.
When the Game Aggregator was launched in 2015, SOFTSWISS set out to unite leading studios within a single solution. What began as a time-saving integration tool has since developed into a global aggregation platform, now featuring more than 35,000 games from over 300 providers.
Ivan Montik, Founder of SOFTSWISS, shared:
“When we first launched the Game Aggregator, we just aimed to connect casinos with quality games more quickly. None of us imagined it would grow into one of the most important solutions in iGaming. Today, it drives success for hundreds of operators globally and remains a symbol of what’s possible when innovation meets persistence. For me, the greatest reward is seeing how this tool helps our partners achieve results that once seemed out of reach.”
Over the past decade, the Game Aggregator has evolved far beyond being a simple casino games integration tool. Operators now rely on its technical stability, advanced analytics, and player engagement features, including the Tournament Tool — which boosts daily betting volumes by 22% — and Jackpot Aggregator campaigns that increase average player turnover by 50%.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, explained:
“Reliability beats speed, that’s why it quickly became our main KPI. Operators trusted us not only to deliver content but also to ensure 24/7 stability. Uptime close to 100% is something we’re proud of, because it proves we’re building for the long term. But it’s not only about technology — it’s about how we listen. Customers expect a partnership, not just a product, and that belief shaped every major step we took, from engagement tools to real-time analytics.”
This partnership-driven approach has been central to the product’s development roadmap, resulting in innovative features such as the Ultimate Report Builder and AI-powered localisation tools, which deliver actionable insights and tailored content for diverse markets. As SOFTSWISS notes, “global doesn’t mean identical,” and adapting to the unique requirements of each regulated market has become key to its ongoing success.
Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, commented:
“There are never too many games. Operators want variety, and players expect fresh content. Our job is to keep the portfolio growing while also guiding partners to make smarter decisions, and that’s where the data comes in. Data is the new currency of iGaming, helping operators understand what works best in each market and for each audience. This real business value is the key driver of Game Aggregator’s success.”
The SOFTSWISS Game Aggregator has earned multiple industry accolades, including three awards in 2025 — at the SiGMA Euro-Med Awards, Gaming Tech Awards, and CGS Recife Awards in Brazil — as well as two EGR B2B Awards, cementing its reputation as the industry’s leading aggregator platform.
Still, as the team highlights, awards are milestones rather than objectives — customer trust remains the true measure of success. In a recent survey, clients rated the Game Aggregator’s professionalism at 9.6, transaction security at 9.5, and new revenue opportunities at 9.3 — identifying these as key factors in their partnership decisions.
With a dedicated team of over 320 specialists and continuous product innovation, the SOFTSWISS Game Aggregatorremains focused on empowering operators through reliable technology, data-driven insights, and long-term collaboration — ensuring the next decade is as transformative as the first.
