Three-time Abu Dhabi T10 champions Deccan Gladiators have announced a new title sponsorship agreement with BC.GAME News ahead of the 2025 season.
As part of the partnership, BC.GAME News will appear on the front of the Gladiators’ official match jersey — the most prominent branding position in one of cricket’s fastest-growing and most-watched short formats.
The Gladiators, T10 champions in 2021, 2022, and 2024, have reached the finals five times in the past six editions—making them one of the most consistently performing franchises in tournament history. With a reputation for a high-scoring batting approach and assertive on-field strategies, the team enters the 2025 season with a strong competitive record.
“Deccan Gladiators have always represented performance, passion, and boldness,” said Udit Vats, CEO of the franchise. “Our new partnership with BC.GAME News reflects our ongoing commitment to innovation and to delivering unforgettable experiences for fans worldwide.”
The Abu Dhabi T10 League — sanctioned by the ICC and launched in 2017 — has continued to attract a global audience, with its condensed 10-over format drawing comparisons to the high-tempo energy of digital-era entertainment. In recent years, the tournament has also emerged as a preferred sponsorship platform for digital-first brands looking to engage young cricket fans across South Asia and the Middle East.
Sources close to the partnership suggest that the collaboration will feature a mix of digital content campaigns, fan engagement initiatives, and online media integrations throughout the season.
The Deccan Gladiators are expected to unveil their 2025 squad — including returning international stars and domestic prospects — in the coming weeks, as anticipation builds for the opening match of the Abu Dhabi T10 2025 season.
