155.io, the live content studio built for a mobile-first world, has entered the African market for the first time through an exclusive content partnership with Betika, one of the continent’s leading sports betting and gaming operators.
The deal brings 155.io’s full 24/7 real-world gaming portfolio to African audiences, starting with launches in Uganda and Kenya before rolling out more widely across Betika’s footprint. Since its launch in 2016, Betika has established itself as a dominant player in Africa’s regulated gaming sector, making it an ideal partner for the disruptive content studio.
At the heart of 155.io’s offering is a portfolio of live titles including Marbles.io, Stairpong.io and the recently unveiled Ducks.io. Each game is created within the company’s 10,000-square-foot warehouse and filmed live for mobile-first play. In Ducks.io, a real-life lazy river provides the stage for eight ducks — including a branded Donald Trump duck — to race for victory, with more tongue-in-cheek competitors set to be introduced.
Sam Jones, Founder and CEO of 155.io, highlighted the significance of the expansion:
“Africa represents a huge opportunity for 155.io, with its mobile-first generation and increasing demand for social, entertaining content with a fresh twist. Betika is the perfect partner for our debut in the region, on the back of its reach and true understanding of local markets. Together, we’re bringing 24/7 real-world gaming chaos to a whole new audience.”
Peter Stagles, Chief Product Officer at Betika, echoed the sentiment:
“Adding 155.io’s chaotic content to our portfolio will instantly enhance our offering and give our African audience something truly fresh to enjoy. Their innovative game line-up perfectly complements our focus on delivering exceptional experiences for our players. We look forward to growing together across Africa and driving the gaming evolution for the next generation.”
The partnership marks a milestone for 155.io as it looks to scale globally by introducing its unique, live-action brand of entertainment to new regulated markets.
