Rise & Hustle, the next-generation tap-to-earn gaming operator, has officially launched its mobile street game series in Nigeria. Built on its own proprietary platform, the brand invites players to climb the ranks from Hustler to Kingpin, earning ‘Bucks’ along the way that can be exchanged for real-world rewards.
Designed specifically for Africa’s mobile-first audience, Rise & Hustle transforms taps and in-game achievements into mobile airtime, physical prizes, and crypto-backed Rise Tokens — all without requiring players to spend a penny. The portfolio includes free-to-play games and lottery-style products, all developed in-house to offer fast-paced, competitive gameplay with a local edge.
The company is the brainchild of Anthony Broadhurst, a prominent figure in Africa’s gaming and crypto landscape, and Josh Jones, a seasoned iGaming entrepreneur known for building high-performing platforms.
At the heart of Rise & Hustle is the Rise Token — a Binance Smart Chain-based digital asset that fuels a loyalty-driven, reward-based economy. The platform also promotes a strong sense of community through leaderboards, Squads, and real-time tournaments that drive player status and engagement.
With a vision rooted in local culture, AI integration, and eye-catching design, Rise & Hustle is set on becoming Africa’s most culturally resonant gaming brand. A full Real Money Gaming offering is also in the pipeline and will be launching soon.
Following its Nigerian debut, the company plans to expand into Kenya and Ghana by the end of 2025. As it scales, Rise & Hustle will continue building partnerships with mobile networks, influential brands, and creators to drive mass-market reach.
With its bold brand identity, crypto-enabled rewards system, and unwavering focus on mobile-first entertainment, Rise & Hustle is redefining what’s possible for digital engagement in Africa.
Josh Jones, CEO and co-founder of Rise & Hustle, said:
“Rise & Hustle is flipping the script on how value is created for an entire generation’s time and talent spent on mobile games. We’re here to turn everyday entertainment into real-world rewards. This isn’t just a game — we’re building a cultural movement where players grind together to reach the top through ambition and hustle.”
