Esportes Gaming Brasil, the group behind leading brands Esportes da Sorte and Onabet, has appointed Rita Cunha as Chief Growth Officer (CGO) as part of its strategy to strengthen commercial performance and accelerate data-driven growth across its platforms.
In her new role, Cunha will focus on expanding the group’s organic growth channels, deepening customer relationships, and enhancing the user journey through insight-led decision-making.
“The iGaming sector is undergoing a period of rapid and highly competitive expansion,” said Cunha.
“I’m excited to join Esportes Gaming Brasil with the mission of transforming data into agile decision-making, strengthening our owned channels, and creating experiences that maximize user value — from the first interaction to long-term relationships.”
Bringing over two decades of experience in e-commerce and digital technology, Cunha has held leadership roles at high-profile companies including PicPay, where she led PicPay Shop, as well as Mosaico (Buscapé), Zoom, Passei Direto, and Match.com. Recognised for her expertise in acquisition, retention, and engagement strategies, she has consistently delivered high-impact results across fast-scaling digital platforms.
“Rita’s arrival reinforces our strong growth strategy grounded in technology, without compromising the user experience,” said Darwin Filho, CEO of Esportes Gaming Brasil.
“Her experience with digital operations, combined with a 360° view of the customer journey, will be essential as we expand our market share in Brazil’s regulated environment.”
