In an interview with Slotegrator, Barb Tasci, co-founder and business director of Revpanda, discussed how programmatic advertising works, the benefits it can bring to online casinos and bookmakers, and what trends to look out for in the future.
When it comes to advertising, iGaming brands need the most bang for their buck. If their marketing spend isn’t raking in a solid ROI, they’re just throwing their money into the wind. That’s where programmatic advertising comes in.
Programmatic advertising enables operators to substantially reduce player acquisition costs and enhance user engagement. It also facilitates remarketing and player retention by personalizing ad messages and offering users relevant offers.
According to Barb Tasci, the primary benefit of programmatic advertising is its ability to target specific audiences with precision, enabling operators to identify and reach the optimal demographic at the opportune moment. The utilization of real-time data and the automated optimization of campaigns contributes to a reduction in CPA and an enhancement of ROI.
Special emphasis is given to personalization, predictive analytics, and dynamic ad creatives. These technologies enable the adaptation of ad campaigns to individual player behavior, enhancing the effectiveness of advertising. In the highly competitive iGaming industry, these approaches are becoming essential for increasing profits and growing brands.
“To launch a successful programmatic advertising campaign, operators need a structured approach that combines clear goals, precise targeting, and continuous optimisation,” said Tasci.
To get all of Tasci’s insights into programmatic advertising — and there are plenty — read the full article on Slotegrator’s website.
