Finland-based iGaming platform provider Finnplay has solidified its position as a key player in the forthcoming regulated Finnish online gambling market, securing operator agreements that demonstrate its readiness and commitment to supporting local operators. According to the Finnish Government Programme (in Finnish), the market is expected to launch in the second half of 2026 or by January 1, 2027.
As a Finnish-headquartered company, Finnplay offers unparalleled local expertise, deep regulatory knowledge, and extensive experience in navigating regulated jurisdictions. The company fully supports robust and transparent regulation, positioning itself as a trusted partner for operators entering this new market.
To prepare for this significant expansion, Finnplay has already secured several Letters of Intent (LOIs) with prospective Finnish market operators, highlighting strong confidence in its platform and solutions.
“Being based in Finland gives us unique insights into the opportunities and challenges of this market,” said Finnplay’s Managing Director, Jaakko Soininen.
“We are proud to leverage our local expertise, regulatory knowledge, and innovative solutions to support operators in Finland. As a company operating in several regulated jurisdictions, we are strong advocates for robust and transparent regulation, which benefits both operators and players.”
With a proven track record of success in challenging Nordic and European markets, including the Netherlands, Sweden, Hungary, Estonia, and Lithuania, Finnplay’s expertise is backed by licenses in eight regulated markets and ISO 27001 certification. This commitment to compliance and innovation places Finnplay at the forefront of Finland’s market development.
Additionally, the company has localized its website into Finnish to better engage with stakeholders and underline its dedication to the market.
Finnplay will showcase its innovative platform and insights into the upcoming Finnish regulation at ICE Barcelona 2025, held from January 20–22. The team looks forward to connecting with clients and sharing their vision for the future of Finland’s regulated online gambling market.
