SOFTSWISS, a leading provider of iGaming software solutions, is set to make waves at ICE Barcelona 2025, one of the premier events on the global iGaming calendar. Scheduled to take place in its new location, Barcelona, from 20 to 22 January 2025, the exhibition promises a fresh, dynamic experience for attendees and exhibitors alike.
SOFTSWISS brings an exciting new creative concept to the event: “Hungry for success? Dive in with SOFTSWISS.”Featuring a commanding shark image as its symbol, the concept reflects strength, leadership, and technological dominance in the iGaming world. Much like a shark that leads rather than follows, SOFTSWISS aims to guide its partners toward success by navigating the ever-evolving waters of the iGaming industry.
At ICE Barcelona, SOFTSWISS will spotlight its cutting-edge solutions and recent product updates, including:
- Lotto Software: A platform enabling bets on over 300 popular lottery draws worldwide.
- Retail Betting Solution: Designed to support diverse offline betting activities, including sports, horse racing, lotteries, and casino games.
- Horse Racing Module: A new Sportsbook feature offering flexible fixed-odds betting with customizable options, including race cards, silks, and diverse bet types.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, expressed his enthusiasm:
“ICE Barcelona is a unique opportunity to connect with our industry leaders, showcase our latest breakthroughs, and share our vision for the future of iGaming. The new location adds an exciting dynamic and positive anticipation of the expo. We look forward to engaging with the leaders of the iGaming community that ICE brings together. We also hope our partners and guests will appreciate our new technological approach to the exhibition stand.”
SOFTSWISS is pushing boundaries for the 2025 exhibition season, moving beyond the conventional trend of 3D content. The company will introduce 360° panoramic content to bring its creative concept to life. Visitors can expect a state-of-the-art stand featuring immersive light shows and Extended Reality (XR) activities, delivering an unparalleled interactive experience.
To explore collaboration opportunities and discuss iGaming trends for 2025, visitors can book a meeting with the SOFTSWISS team at stand 2G42.
