Salsa Technology has announced a strategic expansion to its commercial team with the appointment of business expert Thiago Valadão as the new Country Manager for Brazil.
With a wealth of experience in management roles within the technology sector, Valadão is set to strengthen Salsa’s position as the premier technology provider for the regulated iGaming and Sports Betting market in Brazil.
“Salsa has been preparing for a long time to become the best technology partner for the regulated Brazilian market, and being able to count on Valadão’s professional experience to help us amplify this message is crucial at this moment when the regulatory framework—at federal, state, and municipal levels—is being established,” said the company’s founder, Peter Nolte.
“I approach this challenge with great dedication and focus on this rapidly expanding market, with the aim of establishing Salsa as the leader and key business partner in this segment,” Valadão added. He will also spearhead commercial initiatives for the most competitive sportsbook in the market, Salsa’s partnership with First – Best in Sports.
Salsa Technology is among the few companies to have successfully completed all platform testing with Cogel for federal licensing, placing particular focus on its vault solution, regulatory integration, and analytics for information security. Additionally, Salsa Gator, the company’s comprehensive and popular aggregator, stands ready to further support the growth of regulated operations.
