Salsa Technology has initiated a collaboration with leading sports betting provider First Sportsbook, integrating it into the Salsa Omni PAM. This partnership will initially target the regulated Peruvian market, with further details to be shared at the Perú Gaming Show on June 12-13 in Lima.
First Sportsbook, a top B2B Sportsbook software company, has developed a premier sports betting solution used by major operators worldwide. This partnership with Salsa Technology will enable First Sportsbook to expand its reach into the regulated Latin American market.
Eliane Nunes, Salsa Technology’s Head of Marketing and Sales, stated:
“We are very excited to announce this collaboration between Salsa and First, especially focused on regulated markets in Latin America, such as Peru. Our dominant position within the region means we’re well set to grow the business as regulation progresses. By adding First Sportsbook into our Salsa Omni we can service our partners, for a competitive cost, a package that includes data and risk analysis, as well as numerous tools for player promotion and retention to help operators make the most of the awesome opportunities here.”
Tom Light, CEO of First Sportsbook, added:
“Working with Salsa Technology gives us the ideal partner to bring our high-performance ‘Plug and Play’ solution to the region and give operators a chance to grow in this dynamic space. Our 180-strong trading team, fully managed platform, and tech paired with Salsa’s localised experience will enable us to reshape the sports betting landscape.”
Salsa Technology and First Sportsbook will demonstrate the partnership at a joint stand, #51. Alongside Nunes, the Salsa team at the event will include Strategic Alliance Manager Gina Macheri, CTO Diego Mourglia, and Legal Manager Diego Amarillo. Representing First Sportsbook, Tom Light will be joined by CCO Amram Vita and Senior Business Development Manager Juan Dellapenie. Both teams will be available to discuss the project and its impact on the regulated Peruvian market.
