The Esportes Gaming Brasil Group, owner of the online betting brands Esportes da Sorte, Onabet, and Lottu, has launched a digital campaign to promote its new corporate brand. The campaign, titled “Imagine With Me”, features influencer and comedian Carlinhos Maia and marks Lottu’s entry into the Brazilian market with a message focused on responsible fun.
In the campaign video, Carlinhos Maia shares his discovery of the platform, reinforcing Lottu’s mission to offer immersive and intuitive experiences. The campaign also features influencer Raul Erlich as an ambassador, expanding the brand’s engagement with audiences across social media.
“Lottu represents the combination of technology and conscious entertainment. The campaign is an invitation to imagine new ways of having fun with safety and purpose,” said Darwin Filho, CEO of Esportes Gaming Brasil Group.
Launched in August this year, the new brand strengthens the Group’s presence in the sector and expands its portfolio. According to the CEO, Lottu reflects everything Esportes Gaming Brasil has learned over recent years, while taking a leap forward in performance and usability. The platform was designed to deliver fast, seamless experiences, with real-time promotions and user-friendly navigation tailored to bettors.
“Our goal is for the public to see Lottu as a symbol of trust and innovation. We want players to have fun — but always with the confidence of being on a serious, transparent platform that stands apart from everything else in the market,” added Marcela Campos, Vice President of Esportes Gaming Brasil Group.
This latest campaign comes hot off Esportes da Sorte’s launch of the nationwide campaign “Olha a diversão” (“Look at the Fun”), featuring Brazilian artists Kevinho, MC Daniel, and Léo Santana. The video, starring the brand’s ambassadors, transforms one of funk’s biggest hits into an anthem celebrating joy and everyday life. Kevinho’s song Olha a Explosão inspired the campaign, highlighting the moments of daily entertainment that define Brazilian culture.
“Esportes da Sorte was born to celebrate what’s best about the Brazilian people — their joy and passion for the game. We believe true fun only happens with responsibility, transparency, and awareness,” said Filho.
The campaign promotes responsible and healthy entertainment, connecting with diverse audiences and regions across the country. The campaign will run across radio, television, and digital platforms.
Esportes da Sorte also paid tribute to the Copa Libertadores champions, reaffirming its partnership with the Corinthians women’s team. The operator carried out a special activation to celebrate the club’s second consecutive title in the tournament. Both players and staff received custom gift boxes with exclusive Esportes da Sorte merchandise in recognition of the team’s success.
