GR8 Tech is accelerating its expansion into the MENA region with a targeted growth strategy and the appointment of Sarkis Basmajian as Regional Sales Director.
As one of the fastest-growing regions in the iGaming landscape, MENA offers significant opportunities—particularly as operators increasingly demand agile, tailored platforms that can outperform outdated legacy systems. With its robust technology and deep regional knowledge, GR8 Tech is well positioned to lead this transformation.
Basmajian brings nearly a decade of experience in driving sales and managing key accounts in the iGaming sector, with a particular focus on Tier-2 markets. His appointment signals GR8 Tech’s commitment to establishing strong partnerships and delivering impactful, locally relevant solutions from day one.
“What excites me most about joining GR8 Tech is the clarity of vision. We’re building the infrastructure for the next era of iGaming. MENA is evolving fast, and operators here need more than localisation. They need strategy, speed, and serious tech muscle. That’s exactly what we’re bringing to the table,” said Sarkis Basmajian.
GR8 Tech’s platform is already recognised for its market-specific presets, including language, currency, payment systems, and performance enhancements—designed to adapt seamlessly across regions. Whether optimising for low-bandwidth environments in Africa or tapping into football-centric audiences in Latin America, GR8 Tech’s sportsbook-first approach and platform flexibility make it a natural fit for the MENA market.
“Our goal is simple: expand smart, launch fast, and deliver Heavyweight performance wherever we go,” added Yevhen Krazhan, CSO at GR8 Tech. “With Sarkis leading our regional efforts, we’re set to unlock our platform’s massive potential across the Middle East and North Africa.”
This strategic hire marks another step in GR8 Tech’s mission to support iGaming growth globally—delivering top-tier infrastructure, a local-first approach, and trusted regional expertise.
