Boomerang Partners, the international marketing agency, was out in full force at iGB L!VE London on 2–3 July, with one of the standout moments being the celebration of its first anniversary as Official Regional Partner of legendary football club AC Milan.
Reflecting on the occasion, Boomerang’s Chief Marketing Officer Anton Eshtokin said:
“We are very pleased with Boomerang Partners’ participation in iGB L!VE London. It is symbolic that, a year ago at iGB, we announced our strategic partnership with AC Milan. We celebrated the first anniversary of this epic collaboration in a great atmosphere, featuring match ticket raffles. We were delighted to welcome hundreds of guests to our booth, highlighting once again the prestige of our partnership with AC Milan in the industry. We have many more joint projects ahead of us, and we are sure that we will be able to surprise everyone.”
The celebration helped turn the Boomerang Arena booth into one of the busiest spots at the show, attracting more than 1,000 visitors over the two-day event. Over 900 attendees took part in the Penalty Challenge, which included two ticket raffles. The first was held in person on 2 July at the booth, with the winner receiving premium tickets to one of the world’s most iconic football fixtures: AC Milan vs Inter FC. The second draw was hosted online via Boomerang’s Instagram on 3 July, with the winner set to attend a future AC Milan fixture in either Serie A or the Coppa Italia.
The winner of the offline prize was Saad Shaikh, a data engineer at Betzoo Media, who said:
“This is my first time at iGB. My experience was truly great, and thank you again for giving me the opportunity to have a good time and enjoy the experience I’ll have in Milan. I haven’t been to Milan before. Back in my old days, my family went. Yeah, so this is my second chance. And thank you, Boomerang, for giving me this opportunity.”
Beyond the fanfare, the event proved highly productive for Boomerang Partners. The team hosted more than 120 business meetings and secured 15 new partnership agreements during the exhibition.
Now entering its second year of collaboration with AC Milan, Boomerang Partners continues to push forward with its bold motto: “Live without limits.”
