Boomerang Partners is set to attend one of the industry’s most anticipated events, iGB L!VE 2025, in London on July 2–3. The brand will be represented by its stand, F50, which is open to everyone to learn about its products and explore mutually beneficial collaborations.
Anniversary of strategic partnership
The highlight of Boomerang’s participation in the event will be the celebration of the anniversary of its strategic partnership with the famous football club AC Milan. The announcement of the partnership quickly became one of the most talked-about stories in the industry. AC Milan legends, including Serginho and Massimo Ambrosini, have supported Boomerang at various industry events throughout the last year and held match ticket draws. In May, football icon Andrea Pirlo presented prizes to the winners of the Golden Boomerang Awards 2025 in 11 categories at San Siro.
Boomerang invites all iGB L!VE 2025 guests to visit stand F50 to join in the celebration in a unique atmosphere filled with surprises.
Boomerang Arena — A space without limits
At iGB L!VE 2025, Boomerang Partners will unveil a new stand concept, the Boomerang Arena. The brand teasingly promises that no one has ever seen anything quite like this, so it’s better to drop by the booth to avoid regretting the missed opportunity. It will be a lively, vibrant, modern symbiosis of sport and affiliate technology innovation.
As the football world enters transfer season, Boomerang takes on the role of manager, assembling a Dream Team of its top partners. By visiting the F50 stand, you can sign a virtual contract to receive your card and become a “player”. Each partner contributes to the common cause and leads the team to victories.
The atmosphere at Boomerang Arena will be unique. Visitors will be treated to interactive exhibits, live football match streams, and creative animations. They will be able to compete in the Penalty Challenge with the grand prize of a trip to the Milan derby between AC Milan and Inter. More details soon!
Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, commented: “
AC Milan is our strategic partner, and we are very pleased with the first year of our collaboration. It represents an effective symbiosis between sport and high technology, and has attracted well-deserved attention to our brand. We are confident that both AC Milan and Boomerang have many victories and high achievements ahead. Live without limits — that’s about us!”
Boomerang Partners invites all partners, media representatives, and the brand’s friends to celebrate the anniversary of its strategic partnership with AC Milan and experience the energy of football at the Boomerang stand F50.
