Online casino and sportsbook platform Onabet is celebrating its second anniversary with an increasingly strong presence across Brazil’s digital landscape. Since launching in 2022, the brand has amassed more than 700,000 followers on Instagram, highlighting its ability to engage audiences and solidify its reputation as a digitally native entertainment platform.
Owned by the Esportes Gaming Brasil Group—which also operates Esportes da Sorte—Onabet holds a licence from Brazil’s Ministry of Finance, issued through the Secretariat of Prizes and Bets (SPA/MF). This reinforces its commitment to operating within a legal and responsible framework.
The company has embraced high-impact communication strategies, including partnerships with major influencers such as Carlinhos Maia, Lucas Guimarães, and Sheuba, alongside popular streamers like Steluto, Felipe Kersch, and Racha.
“From the beginning, we structured Onabet as a platform native to the digital environment, focusing on user experience, entertainment and casino games, but always anchored in responsibility and partnerships that guarantee the credibility of the operation,” said Darwin Filho, CEO of Esportes Gaming Brasil.
Beyond entertainment, the group is also committed to integrity and responsible gaming. It collaborates with global sports integrity leader Sportradar, and works with the British School of Creative Arts and Technology (EBAC) to deliver educational programmes on digital behaviour and responsible gambling.
