SOFTSWISS, a global provider of iGaming software solutions, will be among the key exhibitors at iGB L!VE 2025. Held on 2–3 July, the summit will bring together over 15,000 iGaming professionals at the heart of the global community in its new home, London.
This year, SOFTSWISS will focus on the affiliate segment of the event, with an expanded Affilika by SOFTSWISS team attending the expo. They will share the platform’s most recent updates, such as the new Geo-Distributed Redirect feature, which boosts player conversion, and the Cohort Analysis Report tool for improved player behaviour tracking.
“iGB L!VE is a powerful meeting point for the iGaming community – it’s where business really happens,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS.
“Whether you’re building your next brand, scaling your affiliate programme, or entering new markets, this event creates the perfect environment for meaningful partnerships. We look forward to meeting with our friends and partners to discuss how they can benefit from Affilka’s innovations.”
Last year’s participation at iGB L!VE 2024 in Amsterdam set a high benchmark for SOFTSWISS. The team introduced its boldest creative concept yet, transforming its stand into an interactive tribute to the Red Light District. The unique experience turned that expo into a major success in terms of visibility and business development. This year in London, SOFTSWISS looks forward to making an equally memorable impression.
SOFTSWISS will also unveil its latest iGaming Software: Build vs Buy Playbook report, presenting real-world comparisons between developing an in-house platform and adopting a third-party B2B solution. Aimed at operators facing key decisions, the playbook covers cost models, launch timelines, team requirements, and strategic trade-offs of both options.
Visitors can book a meeting with the SOFTSWISS team at Stand S35 via the company’s events page.
