The Golden Boomerang Awards 2025, a global affiliate traffic tournament hosted by Boomerang Partners, has officially concluded after three thrilling months of intense competition. From February 3 to May 11, the tournament brought hundreds of affiliate teams across two dynamic leaderboards: Sports betting and Casino.
Boomerang shared some impressive numbers and results from the tournament:
Over 400 affiliate teams from around the world participated (last year, 226)
- The share of sports traffic to the Boomerang portfolio brands increased by 39% during the competition;
- Sports traffic attracted to the active segment during the competition remained at 86%;
- The top sports event during the contest period was the Champions League semi-final match between Barcelona and Inter;
- During the same period, the top game on the casino leaderboard was the Sugar Rush 1000 slot.
In addition to awards in 11 categories (these will be awarded to the winners in May at a special ceremony), Golden Boomerang Awards 2025 participants competed for exclusive prizes in monthly drawings. There were a total of four such drawings:
- Month 1 winner — RevPanda. They attended AC Milan vs Inter.
- Month 2 winner — HighRoller Gaming. The prize was a trip to F1.
- Month 3 winner — Boring Seo. The Boomerang Partners team will fulfil their wish.
Boomerang also held a special competition as part of GBA 2025. It was timed to coincide with the Champions League semi-finals. The winner was team FUMMA, which will receive the coveted ‘Home Stadium Fan’ VIP experience.
With the competition closed, the Top 30 affiliate teams are receiving official invitations to an exclusive award ceremony and networking event at the legendary San Siro Stadium in Milan. As the Official Regional Betting Partner of AC Milan, Boomerang Partners is proud to host the winners in true Italian style — with a show-stopping evening that combines recognition, entertainment, and football heritage. At the center of the celebration will be Andrea Pirlo, football icon and AC Milan legend, who will personally present the award nominations to the top-performing teams.
