Kwiff, the super-charged sports betting service, was proud to sponsor Millwall FC in their FA Cup tie against Crystal Palace at Selhurst Park.
The game was broadcast live on BBC One, presenting a prime opportunity to showcase the kwiff brand to a nationwide audience. This sponsorship aligned with kwiff’s ongoing mission to raise brand awareness across the UK and Ireland, bringing its Supercharged betting experience to more punters than ever before.
The clash marked the eighth time the two sides had met in the FA Cup, with the Lions edging the head-to-head by four games to three.
Director of Acquisition at kwiff, Garry McGibbon, said:
“We at kwiff were very pleased to partner with Millwall FC before their FA Cup clash at the weekend. We had our fingers crossed that The Lions could Supercharge their way into the next round!”
“We were delighted to have kwiff on board for the FA Cup Fifth Round tie against Crystal Palace,” added James Voisey, The Lions’ Head of Commercial. “The guys were brilliant in throwing their support behind us, so we hoped they would bring us luck and be on the winning side!”
This partnership followed kwiff’s recent launch of its innovative ‘Curfew’ tool, which allowed users to customise platform access restrictions at specific times of the day. This initiative reinforced kwiff’s commitment to responsible gaming, complementing its real-time player monitoring system that detected potential risks. kwiff’s dedication to safer gambling was recognised by GamCare, earning the company the prestigious ‘Safer Gambling Standard’ certification.
