Are You Watching This?! (RUWT), the leading provider of real-time Sports Excitement Analytics, has announced a strategic partnership with FanDuel Sports Network to elevate engagement and boost viewership. FanDuel Sports Network, formerly Bally Sports, is owned by Main Street Sports Group.
Through this collaboration, RUWT will enhance the network’s audience engagement with automated, data-driven push notifications that spotlight key sports moments as they unfold. RUWT’s patented Excitement Analytics will be seamlessly integrated into the network’s Customer Relationship Management System, triggering alerts for FanDuel Sports Network app users.
By identifying ‘must-watch’ games in real-time, FanDuel Sports Network can maximize its extensive portfolio of 30 NBA, NHL, and MLB teams—keeping current viewers engaged while attracting new ones. Additionally, RUWT’s AI-generated storyline summaries provide compelling narratives that draw fans in, ensuring they never miss the most thrilling live action.
Are You Watching This?! Founder, Mark Phillip, said:
“Working with FanDuel Sports Network lets us flex our Curation and Discovery muscles, two core elements of our ecosystem. Our proprietary tech drives subscriptions and reduces user churn for the network, and ensures viewers will never miss the most exciting action, whether it’s a dramatic overtime finish or a record-breaking comeback.”
