SOFTSWISS, a global leader in iGaming solutions with over 15 years of expertise, has unveiled its Sports Betting Events Calendar for 2025. This free-to-download resource includes 84 major sporting events, designed to help operators enhance their promotional strategies and drive player engagement.
The sports betting industry is experiencing remarkable growth. According to Statista, global revenue for 2024 reached EUR 45.43 billion, marking a 6% increase from the previous year. Meanwhile, Average Revenue Per User (ARPU)rose from EUR 320 in 2023 to EUR 330 in 2024. This growth is reflected in the surging popularity of online betting, with mobile betting seeing a 210% increase and desktop betting growing by 194%.
In 2024, several sports experienced significant growth in betting volumes:
- Football – 21%
- Tennis – 136%
- American Football – 650%
- Basketball – 115%
- Table Tennis – 640%
These figures highlight the importance of major sporting events in driving player activity and maximising revenue. SOFTSWISS has incorporated 24 different sports into its recommended promotional activities, as a diverse sportsbook offering contributes to long-term stability.
Key Strategies for Sportsbook Success in 2025
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, emphasises the role of personalised promotions, automation, and flexible bonuses in boosting engagement:
“By using a personalised approach, flexible bonuses, and process automation, operators can not only enhance player engagement but also significantly reduce operational costs. This strategy will be the key to success in the upcoming year and help differentiate operators in the competitive market.”
SOFTSWISS experts recommend that operators focus on:
- Seasonal bonuses & tailored promotions – Leveraging major sporting events to keep players engaged.
- Esports expansion – Tapping into younger, tech-savvy audiences with live streams and real-time betting options.
- Mobile-first approach – With 90% of sportsbook revenue coming from mobile users, ensuring seamless, on-the-go experiences is essential.
- Automation – Streamlining operations by automating audience segmentation, bonus distribution, and marketing campaigns.
Kamenetskyi further explains how operators can sustain player interest with innovative offers:
“For example, offering free bets on users’ favourite sports or creating combo bonuses that cover multiple events, such as the Champions League and French Open finals, can drive sustained interest. Additionally, esports presents a growing opportunity, allowing operators to engage younger, tech-savvy audiences through live streams, real-time betting options, and dedicated campaigns.”
Meet SOFTSWISS at ICE Barcelona 2025
The SOFTSWISS Sportsbook team will be sharing further insights and strategies at ICE Barcelona 2025, where they will be exhibiting at Stand 2G42.
