Sporting Risk, renowned for its expertise in betting, forecasting, and sports analytics, has officially launched its innovative content with Pragmatic Play. This strategic partnership delivers an enhanced sports betting experience for Pragmatic Play Sports customers, setting a new standard in the industry.
The partnership focuses on offering comprehensive coverage of top domestic football leagues. It includes an impressive array of markets: 42 player markets, 16 team markets, and 14 match markets, all combinable through an unlimited number of pre-canned bet builders. These can be price-boosted and supplemented with stats-driven bet prompts, providing users with context and rationale for their bets. Sporting Risk oversees every stage of market creation, settlement, lineup management, and dynamic pricing adjustments.
Pragmatic Play leverages Sporting Risk’s cutting-edge user interface, which enables real-time pricing updates and product customization. The advanced trading tool supports tailored rules for various market segments, categorized by leagues, bet types, teams, players, and props. These rules can be applied manually or via an API, offering unmatched flexibility and control.
Sporting Risk ensures a streamlined integration process for partners, minimizing resource demands and accelerating the timeline for going live, making it an attractive solution for operators aiming to expand quickly.
Andy Phillips, CCO at Sporting Risk, highlighted the partnership’s significance:
“Pragmatic Play’s sportsbook solution is used by an extensive list of tier-one operators. Our predictive modelling and sports analytics expertise is driving growth in key markets.”
Gareth Crook, SVP of Sports at Pragmatic Play, emphasized the shift in user preferences:
“Betting on the actions of individual football players has fast become a key growth area within any global sportsbook. We are already seeing users favouring these types of markets over more traditional football markets, and we worked very quickly to add these markets to our existing football offering. Our partnership with Sporting Risk allows Pragmatic Play Sports clients access to a full range of player props and interval-based betting markets across multiple football competitions globally.”
This collaboration promises to elevate the sports betting experience by combining cutting-edge analytics, innovative betting options, and seamless user integration, solidifying Pragmatic Play and Sporting Risk as industry leaders in the global sportsbook market.
