SOFTSWISS, a global technology leader and expert in iGaming software development, has introduced the industry’s first-ever Sportsbook Network Jackpot. This innovative progressive jackpot system is designed to connect multiple brands through a shared prize pool in a unique network campaign.
The inaugural Sportsbook Network Jackpot launched with an initial prize pool of €35,000, set to grow as more brands join the network. Participation is open to all clients utilizing the SOFTSWISS Sportsbook, including those integrated with third-party platforms.
This innovative approach allows operators to offer substantial rewards without incurring additional costs, while enhancing key performance metrics such as player engagement, retention, and overall satisfaction. According to SOFTSWISS research, based on data from casino projects, the Network Jackpot increases Average Turnover per User (ATPU) by an impressive 27.91%.
For players, the system ensures fair competition and equal chances of winning the grand prize without any extra effort or cost. Unlike traditional branded jackpots offered by individual sportsbooks, this Network Jackpot creates a shared, inclusive experience.
The success of this concept has already been demonstrated in the casino sector, where the most recent Prime Network Jackpot campaign launched with a €1,000,000 prize pool. The Sportsbook Network Jackpot aims to replicate this achievement in the sports betting market, introducing a fresh layer of excitement and engagement.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, commented:
“SOFTSWISS has always been about innovation, which is why we are the first to introduce the Network Jackpot for sportsbooks — a groundbreaking solution for the sportsbook market. We’ve launched this Network Jackpot with a relatively modest starting amount, but we’re confident the prize pool will grow as more clients join. Jackpots are not widely represented in the sportsbook industry, and a solution like the Network Jackpot will surely attract significant attention from clients and players alike.”
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, added:
“The SOFTSWISS Jackpot Aggregator is a versatile tool that offers multi-level prizes, drops, and the Prime Network Jackpot. The Prime Network Jackpot has been our driving force throughout 2024, experiencing significant growth due to increased interest in this mechanic. We’ve seen remarkable adoption among casino clients in just one year, and I’m eagerly anticipating similar growth within the sportsbook segment.”
SOFTSWISS expects rapid growth in participation and prize pools as the Sportsbook Network Jackpot evolves, solidifying its position as a leader in scalable engagement tools for the iGaming industry.
To discuss partnerships and learn more, the SOFTSWISS team will be present at the ICE Barcelona 2025, taking place from 20–22 January, at stand 2G42.
