SOFTSWISS, a global technology expert with over 15 years of experience in innovative iGaming solutions, successfully launched a new sportsbook project within just 14 calendar days. The company shared its sports betting insights and results for the last quarter.
In Q2 2024, the SOFTSWISS Sportsbook team launched 22 new projects across 11 casino platforms, including the SOFTSWISS Casino Platform. This achievement highlights the sports betting platform’s full compatibility with various casino platforms in the market.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, stated:
“The SOFTSWISS Sportsbook team finished this quarter with outstanding results. We boosted our margin and achieved a 149% increase in revenue quarter-on-quarter and a 403% year-on-year growth. Additionally, we set a new record by launching a project in just 14 calendar days from the date of signing the contract to the first bet. I want to extend my gratitude to our team and partners for their exceptional work.”
Football remains the top choice for bettors, accounting for 55% of all bets and gaining six percentage points in GGR compared to Q1 2024. Tennis and basketball also rank among the top three sports for betting. Q2 2024 was notably marked by the UEFA Euro 2024, which boosted football higher than usual and is likely to be the most significant sporting event of the year.
Major events like the European football contest continue to attract newcomers to the platform, with 8% of players being first-time bettors. The most popular betting markets were match results and the number of goals. The match between Portugal and Slovenia emerged as the most profitable, delivering a 55.4% return.
“Football will remain the leading sport for the next three to five years until the esports generation matures,” said Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook.
“Traditionally, football serves as an entry point into the betting world. Players often start with popular football markets before exploring other sports. This year’s UEFA Euro 2024 has been pivotal for the industry, prompting us to launch 18 new projects in the month leading up to the tournament and the remaining four well in advance of the tournament.”
Betting trends continue to show a strong preference for mobile devices, with 89% of bets placed via mobile and 11% via desktop. It is worth noting that working adults, professional bettors, and scammers are more likely to use desktops for betting.
SOFTSWISS recently introduced a valuable tool for those considering a sports betting project launch. The Sportsbook Budget Calculator is designed to help with budgeting, containing a convenient P&L and a list of practical tips.
