Pro League Network (PLN), a leading sports media and entertainment company known for creating sports tailored for a wagering audience and short-form consumption, has formed a strategic partnership with Birches Health, an innovative behavioral health provider focused on improving access to Responsible Gaming resources and problem gambling treatment. Together, PLN and Birches Health are committed to promoting healthy and sustainable wagering on PLN sports by producing and promoting clinician-led educational materials and support resources.
PLN owns and operates a variety of sports designed for a wagering and digital-first audience, generating tens of millions of impressions weekly. PLN’s portfolio includes popular events like CarJitsu Championship, SlapFIGHT Championship, Ultimate Tire Wrestling, the highly anticipated str33t, professional mini golf, and more. These sports are prepared, monitored, produced, and distributed for gaming-oriented audiences, with monetization through sports betting, broadcast rights, sponsorship, and affiliate partnerships.
Birches Health will provide comprehensive virtual support nationally to PLN’s audience of over 500,000 subscribers, ensuring they can engage with PLN’s offerings in a healthy and sustainable manner. PLN’s audience will have seamless access to advanced online solutions that promote responsible gaming best practices through direct integrations. Birches Health’s extensive resources include digital education, interactive learning modules, and accessible treatment options.
Pro League Network Co-Founder and Partner, Mike Salvaris, stated:
“We strongly believe in responsible gaming, and this is another important step in that direction. We’re proud to partner with Birches Health and look forward to offering their support to our fans.”
Elliott Rapaport, Founder of Birches Health, added:
“Pro League Network’s audience includes a strong cohort of 18- to 34-year-old males, a demographic clinically proven to be more susceptible to at-risk gambling behaviors. Teaming up with PLN means we can provide users – at times new to these niche sports and betting opportunities – with educational resources, customized learning modules, and insurance-covered treatment, all to ensure we are reducing potential gambling harms together.”
