Author: Andrew Fletcher

Bet365 has paid out an extraordinary £30m through its popular ‘Sub On Play On’ promotion during the opening 11 days of the 2026 World Cup. The feature allows customers to keep their player bets active even when their chosen player is substituted off during a match. If a player is taken off before delivering the desired outcome, the bet transfers automatically to whoever replaces them on the pitch. The promotion has proved a massive hit with bettors, offering guaranteed action for the full duration of any match regardless of substitutions made by managers. Bet365 confirmed it had paid out roughly…

The gambling industry faces growing pressure to detect signs of harm earlier and deliver more meaningful interventions as expectations around player safety continue to evolve globally. The Player Protection Symposium at SBC Summit will examine the tools, policies, and partnerships operators need to strengthen their player protection efforts across regulated markets. Taking place on Wednesday, 30 September, the symposium will bring together operators, regulators, responsible gambling specialists, and technology providers for a series of expert-led discussions. The event will focus on three key areas: balancing regulatory objectives with efforts to combat the black market, the role operators play in safeguarding…

Jesper Eliasson, Director of Åland-based gambling firm Paf, has spoken out about the growing threat of illegal gambling across Europe’s regulated markets. Eliasson gave the exclusive interview ahead of his scheduled appearance at the SBC Summit in Lisbon, taking place from 29 September to 1 October 2026. Paf was founded on the Åland Islands, a self-governed part of Finland, and was among the earliest pioneers of iGaming, launching its first online market back in 1998. The company has since expanded significantly across Europe, operating around 10 brands with licences held in Spain, Sweden, Estonia, and Latvia. Paf was also one…

EveryMatrix has launched a dedicated Lottery division designed to develop digital-first technology, features, and functionality for the global lottery industry. The new business unit will expand the company’s lottery product capabilities and support what EveryMatrix describes as a long-term investment commitment to the segment. EveryMatrix brings more than a decade of experience supplying tier-1 lotteries with its proven turnkey platform, sports betting technology, casino content, and related services. The division will offer a range of lottery-specific products including numbers games, pool sports, and a wide selection of best-performing eInstants aimed at modern digital players. Nikolina Gabelica, who joined EveryMatrix three…

The relationship between financial prediction behaviour and problem gambling has become an increasingly prominent topic within responsible gambling discussions globally. Research has long suggested that individuals who engage heavily in financial speculation can exhibit patterns that closely mirror those seen in problem gamblers. The appeal of predicting outcomes, whether in markets or in betting, taps into the same psychological reward systems that drive compulsive behaviour in vulnerable individuals. Financial tools and trading platforms have grown dramatically in accessibility, meaning more people than ever are exposed to speculative behaviour from a young age. The rise of commission-free trading apps and spread…

Ukraine’s gambling regulator PlayCity has expanded its growing network of platform partnerships by adding Kick to its list of approved collaborators in the fight against illegal gambling advertising. The move reflects PlayCity’s ongoing commitment to tackling the widespread growth of black market gambling promotions that continue to circulate across major digital and social media platforms. Kick joins an already extensive roster of platforms that PlayCity works with to identify and eliminate unauthorised gambling advertisements targeting Ukrainian users. The existing list of partners includes some of the biggest names in digital media, including TikTok, Meta, YouTube, Google, Twitch, and Viber, all…

Kaizen Gaming has launched a new AI-powered Trivia game on its Betano brand, marking a notable step in the operator’s push toward innovative player engagement tools. The move signals Kaizen Gaming’s continued investment in artificial intelligence as a means of enriching the user experience across its flagship product. Betano, one of Europe’s fastest-growing sportsbook and casino brands, now offers players an interactive trivia format driven by AI technology. Kaizen Gaming has positioned itself as a technology-led operator, and this latest feature reinforces that identity in a competitive global market. AI-driven games are becoming increasingly popular among operators seeking to differentiate…

Avanti Studios, the AI-powered live casino start-up, has entered into a significant multi-market content partnership with major gambling operator Entain. The agreement will see Entain offer Avanti’s full range of content across its portfolio of brands, spanning multiple markets simultaneously. A standout feature of the deal includes a one-month exclusivity period for Avanti’s blackjack product specifically within the Spanish market. Additional Avanti titles set to go live across Entain’s platforms include Toro y Matador, Toro y Matador Turbo, Dragon Tiger and Baccarat. Avanti launched in early 2026, positioning itself as a disruptive new live casino software provider led by industry…

Thailand’s Ministry of Digital Economy and Society has revealed it blocked more than 13,000 URLs linked to illegal gambling websites during the opening stages of the 2026 FIFA World Cup. The Ministry confirmed it took action against a total of 13,888 URLs across the period running from 1 to 18 June, covering the lead-up and first week of the tournament. The FIFA World Cup kicked off on 11 June and is scheduled to run through to 19 July, making it one of the longest and most high-profile betting events of the year. Blocking orders were issued against a mixture of…

SOFTSWISS, a global iGaming software provider with over 15 years of industry experience, has rolled out two significant new features for its Sportsbook platform. The first addition, Fiat Display, allows cryptocurrency players to view their balances, bet amounts, and potential winnings in a fiat currency of their choosing. Importantly, the feature only changes how values appear visually on screen, with players continuing to place bets in cryptocurrency throughout the entire process. Back-office reporting for operators also remains completely unchanged, meaning the update is designed to improve user clarity without disrupting existing workflows. The selected exchange rate is visible in the…