Author: Abigail Moses

Abigail Moses is a senior news reporter at GamblingNews.uk, covering all developments in the iGaming industry, from casino launches to regulatory news.

Betmotion, a premier online entertainment platform in Brazil, has launched “Jogos do Betmotion,” a unique competition set to engage and reward users in parallel with the Paris Olympics.Jogos do Betmotion is divided into qualifying heats, featuring rounds in sports betting, bingo, slots, and crash games. Each heat includes several rounds, where participants can compete in their chosen category. The top ten players from each round will advance to the grand final, securing a spot among the 80 finalists. Players will also receive special prizes and recognition for their high-quality performances in each round.Layrena Meglio, Director of the Operational Marketing Board…

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Affiliate marketing is a key strategy for online casino operators in 2024, often accounting for 50-80% of player acquisition. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, is sharing a free ebook, ‘How to Market Online Casino.’The ebook provides an in-depth look at various marketing channels, tactics, and the challenges operators face, sharing best practices to navigate daily marketing activities effectively.The piece relies on a comprehensive survey of leading casino operators and industry stakeholders. Coupled with the extensive expertise of the award-winning SOFTSWISS Marketing team, the ‘How to Market Online Casino’ guide is designed to…

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OpticOdds, a leading feed provider for top operators, has introduced a suite of new automation features for sports bettors’ trading alerts. These updates enable effortless integration of trading alerts on both the Odds Screen and Slack without requiring any engineering work.The Consensus Line feature allows users to create blended odds from selected sportsbooks, ensuring the most balanced and accurate odds are visible. This data accessibility facilitates informed betting decisions by combining data from multiple sources. Outlier alerts notify bettors of the best odds, providing instant notifications when a chosen sportsbook offers superior or standout odds. Enhancing the betting experience further,…

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In Q2 2024, the SOFTSWISS Game Aggregator, a leading iGaming content hub, expanded its portfolio to over 23,500 games, marking a 46% increase compared to Q2 2023. This achievement has positioned it as the largest content hub in the market.The SOFTSWISS Game Aggregator offers diverse content across various regions, focusing on Europe, LatAm, and Africa. In South Africa, it recently received a Letter of Certification (LoC) from the National Regulator for Compulsory Specifications (NRCS) for several popular providers in the region, including Spribe, Evolution, and Pragmatic. This certification enables clients to operate in South Africa by integrating popular games through…

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