Bluepear’s founding team has opened up about the industry problem that drove them to build a dedicated brand protection and search monitoring platform for iGaming operators.
Industry research suggests that brands lose around 17% of affiliate commissions to various forms of fraud and non-compliant activity every single year.
For large iGaming operators, that figure can translate into tens or even hundreds of thousands of dollars disappearing from budgets every month.
The challenge is that affiliate marketing losses rarely present themselves as losses in standard reporting dashboards used by compliance teams.
A player registers, an FTD is recorded, the affiliate collects a commission, and the dashboard simply reflects what appears to be a successful acquisition.
In reality, some of those players were already searching for the brand directly before an affiliate intercepted that demand through paid search advertising.
This is precisely why many iGaming affiliate programmes explicitly prohibit partners from bidding on branded keywords, expecting operators to capture that traffic without paying a commission on it.
Before Bluepear existed, the team worked closely with affiliate programmes across multiple industries including iGaming, and certain patterns kept appearing repeatedly across markets.
In one documented project involving Wargaming, what initially appeared to be compliant affiliate activity revealed 10 partners running 536 ads on branded terms that were explicitly restricted under programme rules.
That single discovery illustrated a problem the team described as paying for the same traffic twice, a pattern that repeated itself across multiple markets and operator relationships.
Manual monitoring proved completely inadequate at scale, because what one user sees during a search can be entirely different from what another user encounters just hours later.
In one case, a brand’s compliance team could not reproduce a reported violation from the UK, while the same ad continued appearing for users searching from Canada without interruption.
In another instance, an advertiser appeared fully compliant during standard business hours but reappeared on restricted branded keywords later in the evening once manual checks had stopped.
Every investigation turned into a dispute, with affiliates presenting one version of events and brands presenting another, while neither side held reliable or reproducible evidence.
The team identified that what was missing was not simply better monitoring, but a system capable of continuously collecting proof across multiple markets, devices, and time zones simultaneously.
The core question that shaped the Bluepear concept was straightforward: how do you prove what actually happened before the first deposit was ever recorded?
Screenshots confirming ad existence, captured ad copy, landing page content, redirect chains, and GEO and device data together provided the evidence needed to assess true affiliate compliance.
Individually none of these data points told a complete story, but collected systematically and simultaneously they gave operators something they had never had before: verifiable proof.
This matters particularly in iGaming, where CPA deals, FTD targets, and revenue-share arrangements directly determine how much operators pay out to affiliate partners each month.
Bluepear now operates as a brand protection and search monitoring platform, tracking affiliate activity, brand bidding violations, ad hijacking, coupon abuse, and competitor presence across multiple GEOs, devices, and search engines.
