Alberta’s online sports betting and iGaming market officially opened on 13 July 2026, with Kaizen Gaming’s Betano brand earning a last-minute addition to the list of licensed platforms.
A late update to the registrant list confirmed that Betano is authorised to operate in the newly regulated jurisdiction from day one of the market opening.
Betano is already a major player in Brazil and Portugal, but had not made a significant impact in North America until receiving its Ontario licence in late 2022.
Alberta Gaming, Liquor and Cannabis (AGLC) had been working through dozens of applications from operators and suppliers since the 13 July launch date was confirmed in early April.
Before Betano’s addition on 10 July, the regulator had approved 49 platforms spread across 32 operators, with the late inclusion bringing the total to 50.
Apollo Entertainment and Super Group dominate the approved list with 12 brands between them, though Super Group’s ‘Grizzly’s Quest’ was withdrawn ahead of launch.
The ‘Grizzly’s Quest’ brand was reportedly the only Super Group platform to feature cartoon imagery as part of its identity, which may have conflicted with Alberta’s Standards and Requirements guidelines.
Betano was not the only last-minute addition, with GameCode Americas, Technologies HUB and Quinel Limited all joining the list of approved critical gaming systems providers and suppliers shortly before launch.
Several major operators including BetMGM, bet365, BetRivers, Caesars, DraftKings and FanDuel all went live on day one of the new Alberta market.
Bet365 confirmed its sportsbook and casino products are both now live, alongside a newly announced partnership with the Canadian Football League.
Head of development Trip Stoddard said: “Canada is a key market for bet365, and cementing our brand’s presence in Alberta marks another milestone in our long-term commitment to Canadian sports fans.”
Caesars, which opened pre-registration for Alberta back in March, simultaneously launched Caesars Sportsbook and Casino, Caesars Palace Online Casino and Horseshoe Online Casino on day one.
Eric Hession, president of Caesars Digital, described the three-platform debut as a “defining moment for our digital business,” underlining the company’s ambitions in the Canadian market.
DraftKings launched two brands on opening day, including its flagship sportsbook and casino product alongside the Golden Nugget online gaming brand.
On the supply side, Pragmatic Play celebrated the Alberta market opening, having already built strong relationships with key operators in Ontario’s regulated environment.
Sharon McHugh, Pragmatic Play’s director of PR, said: “Alberta represents an exciting new adventure for regulated iGaming in Canada, and Pragmatic Play is delighted to be among the first suppliers bringing premium entertainment to operators and their players from day one.”
Light and Wonder also moved quickly, announcing the deployment of its content marketplace through “fully-activated operator integrations” on launch day.
VP of commercial and enterprise platforms Byron Bridger said: “With leading content, deep integrations, and a clear long-term roadmap, we are ready to deliver at scale from the moment the market opens.”
Alberta-based Pure Canadian Gaming, traditionally a land-based operator with seven casinos across the province, also made the registrant list and will be powered by Kambi’s turnkey sportsbook for its online debut.
CEO Brad Belhouse made his competitive intentions clear, stating: “We were here before they arrived, and we’ll be here long after the market settles.”
