Bragg Gaming Group has confirmed plans to reduce its global workforce by approximately 12% as part of a broader restructuring programme.
The company said the changes are designed to realign its organisation and improve overall efficiency.
Bragg believes the restructuring will help strengthen its cost base and accelerate progress toward sustained profitability.
The workforce reduction is expected to cost around €1 million during the first quarter of 2026.
However, total savings from the restructuring are forecast to reach €4.5 million.
CEO Explains Rationale
Chief executive Matevz Mazij said the decision reflects challenges across Bragg’s key operating markets.
He cited complex regulatory compliance requirements and recent tax headwinds as contributing factors.
Mazij also pointed to positive developments, including growth opportunities in emerging markets.
He said the company is placing increased emphasis on achieving short-term cash profitability.
“We believe that we are in the enviable position of having great technologies, assets, people and future prospects,” Mazij said.
Market Valuation And Strategy
Mazij said Bragg’s current market valuation does not accurately reflect its long-term potential.
He argued that improved cash profitability would help address this disconnect.
The restructuring, he said, will also position the company to take advantage of consolidation opportunities.
“Our strategic restructuring is designed to capitalise on our strong foundation,” Mazij said.
“It will position us extremely well for organic growth and concurrent market consolidation opportunities,” he added.
Financial Performance Pressures
Bragg’s latest financial results showed losses widening during 2025.
In the third quarter, net loss increased to €3 million from €1.2 million a year earlier.
Higher operating and revenue costs contributed to an operating loss of €1.2 million.
For the first nine months of the year, revenue rose 4.8%, while gross profit increased to €42.7 million.
Despite this, operating loss widened to €5.2 million as spending continued to exceed revenue.
AI Initiatives And Outlook
Bragg said the restructuring does not include the expected benefits of its AI initiatives.
Earlier this month, the company announced a partnership with Golden Whale Productions.
The collaboration will integrate advanced machine learning and proprietary AI models into Bragg’s player management platform.
The company aims to become an AI-first business by 2027, with AI embedded across most products and workflows.
