Browsing: Betting

Thanks to the deal, kwiff players will gain seamless access to high-quality UK and Irish racing Racing TV content with nearly 1,200 race meetings each year from racecourses such as Cheltenham, Aintree, Newmarket, Epsom, Goodwood, York, Leopardstown and The Curragh.

The integration of Adjust’s SDK into kwiff’s iOS and Android apps will optimise acquisition and measure user behaviour more accurately. Initially, the service will focus on tracking organic traffic across multiple events.

As a technology provider working exclusively with licensed operators in regulated markets, this was an important achievement for the company which will open access to new markets and simplify the certification and auditing process in existing ones.