BETB2B has formally integrated PIN Projekt’s flagship poker platform into its ecosystem, giving all partnered brands and operators direct access to the product.
The deal means that any brand relying on BETB2B’s technology infrastructure will now be able to offer a fully featured poker solution to its players.
PIN Projekt’s platform was built with performance, accessibility, scalability, and player engagement optimisation as core design priorities from the outset.
The product also features a mobile-first design and cross-platform functionality, ensuring players can access games seamlessly across devices without compromise.
Operators gain access to a portfolio of cash games, tournament capabilities, and a variety of Sit & Go formats, covering the most popular poker formats in the market.
The platform’s scalable architecture allows BETB2B-partnered operators to serve multiple brands and markets simultaneously while maintaining a consistent player experience throughout.
Partnered operators and brands can also deploy a custom-branded version of the platform, giving them flexibility to tailor the product to their specific audience and market needs.
Ivan Grković, Chief Operating Officer at PIN Projekt, described the deal as a significant moment for both organisations, framing it in terms of long-term strategic ambition.
Grković said: “We have invested significantly in creating a poker platform that combines modern user experience, strong performance, operational flexibility and the technology required to support large international player communities.”
He added that the objective was never simply to build another poker product, but rather “to create an ecosystem capable of growing across brands and markets while maintaining the quality, integrity and competitive experience that players expect.”
A BETB2B representative echoed that sentiment, pointing to the quality of PIN Projekt’s product and team as key factors in making the expansion a logical progression for both parties.
The representative stated: “Poker combines outstanding player engagement with meaningful long-term commercial value, and we are confident it will become an important part of our ecosystem.”
The two companies have maintained a long-standing collaboration prior to this latest expansion, with the poker vertical now representing a new and significant chapter in that relationship.
