ONLYPLAY will be present at SBC Summit Lisbon 2026 from 29 September to 1 October, operating from Hall 2, Stand B111.
The company is arriving at this year’s conference with a significant change, having recently unveiled a refreshed brand identity ahead of the event.
After six years of growth across its team, products, partnerships and ambitions, ONLYPLAY says the new look is brighter, bolder and more reflective of where the company stands today.
SBC Summit Lisbon 2026 will mark the first occasion the wider iGaming industry gets to see the new ONLYPLAY brand presented in full.
The stand will feature the refreshed visual identity alongside the latest releases from the company’s portfolio and a new product direction currently in development.
Attendees can expect new mechanics, new formats and forward-looking conversations about where the iGaming industry could head next.
ONLYPLAY has noted that SBC has always held a people-first significance for the company, beyond simply showcasing products and technology.
More ONLYPLAY team members will be making the trip to Lisbon this year than at any previous conference the company has attended.
Stand B111 is positioned as a destination for reconnecting with existing partners, forging new connections and exchanging ideas across the three-day event.
The company is also preparing activities and surprises that it says are better experienced in person rather than announced in advance.
Six years after ONLYPLAY launched with what the company describes as a big ambition, the new brand is presented as a visual reflection of how far the organisation has come.
The refreshed identity signals a new chapter for ONLYPLAY as it continues to grow its footprint in the competitive iGaming market heading into the latter part of 2026.
