Linebet has confirmed the renewal of its partnership with former professional footballer Djibril Cisse, extending the deal into a third consecutive year.
Under the renewed agreement, Cisse will continue to serve as Linebet’s Global Brand Ambassador, maintaining one of the more high-profile sponsorship relationships in the iGaming sector.
The collaboration has grown significantly since its inception, moving well beyond the boundaries of conventional ambassador activity to deliver a range of targeted experiences.
Over two years, Linebet and Cisse have combined live events, exclusive content, television exposure and personalised fan engagement to create a partnership with genuine reach and impact.
One of the standout moments of the collaboration came at iGB Barcelona 2025, where Cisse appeared as a special guest at the industry exhibition.
Attendees at the Barcelona event were given the opportunity to meet Cisse, take photographs and interact with one of the most recognisable personalities in football history.
The Barcelona programme extended beyond the exhibition floor, with Cisse performing a DJ set at Linebet’s exclusive party, adding a distinctive entertainment dimension to the brand’s presence.
Cisse also appeared in Linebet television promotional campaigns during high-profile English Premier League fixtures, including Manchester City vs Arsenal and Arsenal vs Chelsea.
Those television appearances brought the Linebet brand in front of large-scale football audiences at some of the most watched moments of the Premier League season.
Looking ahead, the third year of the partnership will build on this foundation, with Linebet and Cisse set to develop new activations spanning live events, content production, partner engagement and football campaigns.
The renewal signals Linebet’s continued confidence in ambassador-led marketing as a tool for connecting with football fans and industry audiences across global markets.
With another year of activity planned, the partnership between Linebet and Djibril Cisse looks set to remain one of the more dynamic and creative arrangements in iGaming sponsorship.
