SOFTSWISS Sportsbook has launched a redesigned mobile layout aimed at reducing friction and helping operators convert more traffic into gross gaming revenue.
The update focuses on making it faster and easier for players to discover betting content, navigate events and markets, and build bets on mobile devices.
Mobile betting is expected to account for 58.3% of the global online sports betting market in 2026, according to Coherent Market Insights.
Across SOFTSWISS Sportsbook operators, mobile devices already generate 94% of GGR and 89% of turnover, underlining how commercially critical the mobile channel has become.
The redesigned interface introduces dynamic horizontal carousels for Live, Prematch, and Top Leagues sections, reducing the need for vertical scrolling and cutting the number of interactions required to find content.
A new unified filtering system ensures that filters applied to leagues or events update all relevant sections simultaneously, removing repetitive manual adjustments that previously slowed down the betting journey.
Alexander Kamenetskyi, head of Operations at SOFTSWISS Sportsbook, commented on the strategic reasoning behind the update and its expected impact for operator partners.
“Mobile is where operators convert traffic into GGR, so reducing friction across the betting journey is an important commercial focus,” Kamenetskyi said.
“This update makes it easier for players to discover content, filter events, and review markets, while giving operators greater control over the mobile experience without additional development effort,” he added.
The redesigned mobile layout will be publicly showcased at SBC Summit Lisbon, running from 29 September to 1 October 2026, at stand C422.
Operators visiting the event will be able to see the new mobile layout in action and discuss activation options through the platform’s CMS directly with the SOFTSWISS Sportsbook team.
Anton Lishchuk, Prediction Markets Commercial Strategist at SOFTSWISS Sportsbook, will also represent the company at a panel discussion titled “Prediction Markets: The Future’s Not Near, It’s Here” on 30 September.
