SBC Summit’s Digital Marketing and CRM Academy is shaping up to be one of the most anticipated educational events in the iGaming calendar for 2026.
The Academy forms part of the event’s premium Education+ programme, bringing together some of the sharpest minds in digital marketing and customer relationship management.
Delegates can expect a comprehensive journey through agentic CRM campaigns, exploring how automation and artificial intelligence are reshaping how operators engage with players.
Sessions will also cover AI-ready advertising strategy, equipping attendees with the tools and frameworks needed to compete in an increasingly technology-driven marketing landscape.
Senior marketers from across the industry will lead discussions, sharing practical insights drawn from real campaigns and hands-on experience managing large-scale player bases.
Brand leaders will also take to the stage, addressing how gambling operators can build authentic, recognisable identities in a crowded and heavily regulated market.
Platform specialists from major technology companies including Meta and Google are confirmed to participate, lending significant weight to the Academy’s programme.
Their involvement signals a broader shift in how the iGaming sector is engaging with mainstream digital advertising platforms and the opportunities they present.
The intersection of data, creativity, and compliance is expected to be a recurring theme throughout the Academy’s sessions, reflecting current industry priorities.
For operators and marketers looking to sharpen their understanding of CRM infrastructure, the Academy offers a structured and expert-led environment to do exactly that.
The Education+ programme as a whole positions SBC Summit as more than a networking event, cementing its role as a genuine learning destination for industry professionals.
With AI continuing to reshape digital marketing at pace, events like this provide a vital space for practitioners to benchmark, learn, and adapt their strategies accordingly.
