SOFTSWISS has taken home the Industry Innovator award for its Prediction Markets Platform at SiGMA North America 2026, held in Mexico City.
The recognition highlights the company’s push to expand its offering for regulated markets, combining new product capabilities with the operational infrastructure needed for sustainable long-term growth.
The award centres on the SOFTSWISS Prediction Markets platform, which launched in April 2026 to give operators a new way to add event-based wagering to their existing product suite.
The platform operates on a fixed-odds model and can be deployed as a standalone project or integrated directly into a sportsbook via API or iFrame, offering operators genuine flexibility.
This is not the first time the product has earned industry recognition, having previously won the Best Next-Gen Betting Product category at the SiGMA Asia Awards 2026, less than two months after its launch.
Since then, the platform has surpassed 50 live projects within its pipeline and supports more than 10 event categories, demonstrating rapid commercial traction across the industry.
Existing SOFTSWISS partners can launch the product within two to three days, while new operators can expect to go live in approximately three weeks, making entry into the market highly accessible.
For operators without an in-house trading function, the SOFTSWISS risk team is available to manage markets directly, removing a significant operational barrier for smaller or newer brands.
Prediction Markets is designed to help operators attract player segments that do not typically engage with traditional sportsbook products, covering topics including politics, economics, technology, and culture.
By tapping into audiences motivated by real-world events rather than sport, operators can broaden their product offering without stepping outside a familiar and manageable operational setup.
Mexico has become an increasingly important part of SOFTSWISS’ regional growth strategy, with the company already supporting licensed gaming brands in the country through a compliant iGaming setup and round-the-clock technical support.
The company’s presence at SiGMA North America 2026 reflects a broader commitment to combining technology with local market knowledge and building meaningful long-term partnerships across the region.
