FeedConstruct, a global provider of sports data and streaming solutions, has announced an exclusive partnership with the Football Association of Wales.
The agreement hands FeedConstruct exclusive global betting streaming and data rights across Wales’ top domestic football competitions.
The deal covers the Novira Cymru Premier, the Genero Adran Premier, and the Cymru North and South leagues.
These competitions represent the full breadth of Welsh domestic football, from elite men’s and women’s leagues to the competitive regional pyramid below.
The Novira Cymru Premier and Genero Adran Premier sit at the top of the Welsh football structure, attracting top clubs and emerging talent alike.
The Cymru North and South leagues add further depth to the deal, broadening FeedConstruct’s reach into community-rooted Welsh football.
Narek Harutyunyan, CEO of FeedConstruct, said: “Forging this strategic alliance with the Football Association of Wales is a key step in our mission to deliver diverse sports content to the global market.”
Harutyunyan added: “The Welsh domestic leagues represent a dynamic blend of historic footballing communities and rapidly emerging talent.”
He continued: “By securing these exclusive data and streaming rights, we are committed to elevating the visibility of Welsh football on the international stage while delivering top-tier and engaging solutions to our worldwide network of partners.”
Noel Mooney, CEO of the Football Association of Wales, described the deal as a major step forward for Welsh domestic football competitions on the international stage.
Mooney stated: “We are proud to be announcing this exciting partnership with FeedConstruct. This important media rights agreement represents a significant step forward for our domestic competitions.”
He added: “We look forward to working together in partnership with FeedConstruct to grow global visibility and local engagement with our newly revamped Novira Cymru Leagues and the rapidly developing Genero Adran Premier across the coming years.”
FeedConstruct will convert these exclusive rights into low-latency streaming and precise data solutions for its worldwide network of iGaming partners.
The partnership is designed to drive sustainable commercial value for iGaming operators while simultaneously expanding the international profile of Welsh club football.
