BETBY has announced a new partnership with Brazilian platform provider NGX, significantly strengthening its position in Brazil’s regulated betting market.
The deal will see BETBY integrate its complete sportsbook solution directly into the NGX platform, opening up a substantial range of sporting content for Brazilian operators.
NGX will gain access to more than 500,000 monthly sporting events through the integration, alongside a suite of AI-powered trading and player engagement tools.
The agreement also includes BETBY’s AI Labs product, a technology suite covering odds compilation, risk management, personalisation, and broader sportsbook operations.
Betby Games, the supplier’s proprietary esports product, will also be made available to NGX, giving operators access to more than 40 esports titles through a single integration.
The partnership further introduces the BETBY Predictions product, allowing operators to offer fixed-odds betting markets across entertainment, business, finance, cryptocurrency, and cultural events.
BETBY Predictions represents a notable expansion beyond traditional sports markets, tapping into a growing operator appetite for non-sports betting verticals among Brazilian players.
Alexandre Tauszig, Commercial Director at NGX, underlined the strategic importance of the deal for the platform’s ambitions in Brazil’s competitive environment.
“Having strong sportsbook partners is extremely important for us, because our platform is built to support operators in regulated, competitive, and fast-changing markets,” said Alexandre Tauszig, Commercial Director at NGX.
Stefanos Karakidis, Director of Business Development at BETBY, also commented on the shared values underpinning the new relationship between the two companies.
“At BETBY, we partner with operators and platforms that share our ambition to raise the standard of sports betting, and NGX does exactly that,” said Stefanos Karakidis.
Brazil has become one of the most closely watched regulated betting markets globally, following the country’s formal licensing framework coming into force, making partnerships like this increasingly significant.
BETBY’s latest move reflects a broader push by leading sportsbook suppliers to secure distribution agreements with established local platforms as competition for market share in Brazil intensifies.
