Imagine Live, the live casino provider, has officially partnered with MaxBet, one of the leading sports betting and gaming operators across the Balkans region.
The collaboration will roll out across multiple regulated markets, bringing Imagine Live’s live dealer games and game show content to MaxBet’s growing player base.
The partnership launches first in Montenegro before expanding into Serbia and then Bosnia and Herzegovina as the relationship develops.
MaxBet serves approximately 95,000 online players each month and holds a leading position in its core Serbian market.
The operator has been majority-owned by Flutter Entertainment, the global giant behind brands including Paddy Power and Betfair, since 2023.
MaxBet players will gain access to Imagine Live’s full portfolio of live dealer tables and game shows, streamed from studios located in Armenia, Romania and Spain.
Imagine Live launched in 2022 and currently operates more than 200 tables, holding licences with the UKGC, MGA, ONJN, HGC and several other regulators across key markets.
Nadiya Attard, chief commercial officer at Imagine Live, said: “Going live with MaxBet reflects the strength of our content and our focus on partnering with established operators across regulated markets.”
Attard added: “MaxBet is one of the most respected names in the Balkans, and starting in Montenegro before expanding into Serbia and Bosnia and Herzegovina gives us a strong platform in a region we know well.”
Tornike Tordia, head of Gaming at MaxBet, said: “Bringing Imagine Live’s live casino content to our players reflects our commitment to offering a varied, high-quality gaming experience.”
Tordia further commented: “Their live dealer games and game shows add real depth to our offering, and we look forward to rolling them out across our markets as the partnership grows.”
The deal signals continued momentum for Imagine Live as regulated online gaming across the Balkans region keeps expanding and attracting major international content providers.
