Cassino Bet has returned to FIRST.bet’s proprietary sportsbook platform, reuniting two partners to compete at the highest level in Brazil’s regulated betting market.
The renewed deal provides Cassino Bet with advanced trading capabilities, configurable product infrastructure, and the operational control needed to thrive in one of the most demanding betting landscapes in the world.
FIRST.bet is already trusted by some of Brazil’s largest operators, meaning Cassino Bet benefits from a platform proven under real local market conditions, including high-volume traffic and strict compliance requirements.
Ana Gaming, the holding company that controls the Cassino Bet brand, made the decision to return to FIRST.bet following a strategic review of its entire technology portfolio across all brands.
Marco Tulio Oliveira, CEO at Ana Gaming, explained the thinking behind the move and why FIRST.bet was the clear choice after that internal review process was completed.
“We continuously review our technology strategy to ensure each brand in our portfolio is supported by the right platform for its market and growth objectives,” Oliveira said. “Following that process, we chose to return Cassino.bet to FIRST.bet.”
Oliveira added that FIRST.bet offers the product depth, sportsbook expertise, scalability, and operational confidence required to support Cassino Bet’s next stage of development in Brazil.
Tom Light, founder and CEO of FIRST.bet, described the return as a meaningful signal of confidence in the platform’s technology, trading expertise, and long-term value as a sportsbook partner.
“Brazil is one of the world’s most competitive regulated sportsbook markets, and operators need platforms that can deliver performance, control and scalability,” Light said. “We are proud that Ana Gaming has selected FIRST.bet again and exclusively to support Cassino Bet’s next stage of growth.”
Light further emphasised that FIRST.bet was purpose-built by sportsbook specialists for operators that want to win in their respective markets.
“FIRST.bet was built by sportsbook specialists for operators that want to win,” he said. “Welcoming Cassino.bet back to compete and grow in Brazil is exactly the kind of partnership that drives this industry forward.”
FIRST.bet holds licences from the Malta Gaming Authority and the Swedish Gambling Authority, is GLI-33 certified, and was founded by former SBTech leaders with deep sportsbook expertise.
The company claimed ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, as well as ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026 and ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026.
Ana Gaming operates three brands in Brazil, including 7K Bet, Cassino Bet, and Vera Bet, and holds a licence from Brazil’s Secretariat of Prizes and Betting under the Ministry of Finance.
The group has sponsored Brazilian football clubs including Santos, Mirassol, Fortaleza, Novorizontino, Operário, Ituano, and Athletic, underlining its strong commitment to local sports culture and market presence.
