ADI Predictstreet, the official predictions partner of the FIFA World Cup, has received regulatory approval from Gibraltar to expand well beyond football.
The Gibraltar-registered and licensed company launched its football predictions platform just days before the FIFA World Cup, having signed on as an official sponsor back in April.
Following what it described as strong regulatory performance, the firm has now confirmed plans to move into sports, entertainment, culture, weather and selected political events.
The platform’s entry into political markets is particularly significant given ongoing controversy around political trading on platforms like Polymarket, which has faced scrutiny over insider trading concerns.
ADI Predictstreet credited the expansion approval to a “strong performance across its regulatory obligations – including operational resilience, consumer protection, compliance and market integrity.”
Chief Executive Officer Dimitrios Psarrakis said: “Successfully completing this first phase with Gibraltar validates both our platform and our approach to responsible innovation.”
Psarrakis added: “While sport was the ideal place to introduce our prediction market platform to a global audience, our ambition has always been to build one where people can participate in forecasting the events that shape our world.”
The company has already secured notable commercial partnerships, going live across 12 US states through a deal with Fanatics and entering the UK market via Matchbook, a betting exchange.
Like rivals Kalshi and Polymarket, ADI Predictstreet’s platform is built on blockchain technology, specifically the ADI Chain operated by the Abu Dhabi-based ADI Foundation.
The firm’s expansion ambitions come despite early regulatory friction, with German gambling authority the Gemeinsame Glücksspielbehörde der Länder having already launched proceedings against it.
Kalshi and Polymarket have both faced bans or blocking actions from regulators in France, Belgium, Portugal and Brazil, highlighting the global complexity of operating prediction markets.
Gibraltar has positioned itself as a welcoming jurisdiction for predictions products, contrasting sharply with more restrictive European markets that have moved to block such platforms.
Gambling remains a critical pillar of the Gibraltar economy, accounting for around 25% of the British Overseas Territory’s GDP, which may explain the territory’s more progressive regulatory stance.
Unlike in the US, Gibraltar requires predictions operators to hold a Betting Intermediary Licence, a classification that platforms like Kalshi and Polymarket have actively sought to avoid in their home market.
