Soft2Bet has appointed Ryan Collinge as Executive Vice President of Group Business Development and Strategic Partnerships, bolstering its senior leadership team significantly.
Collinge brings more than two decades of commercial, product, and operational experience across both retail and online gaming sectors to the role.
His appointment signals Soft2Bet’s continued ambition to strengthen relationships with leading operators and entertainment brands across global markets.
Collinge previously served as Senior Vice President at Gaming Innovation Group, known widely in the industry as GiG, for approximately two and a half years.
Before joining GiG in February 2024, Collinge held the role of corporate group director at Blueprint Gaming, part of the Gauselmann Group, now rebranded as Merkur Group.
Earlier in his career, Collinge worked as a product manager at Inspired Entertainment, building a broad foundation of experience across multiple corners of the gaming industry.
During his time at GiG, Collinge played a central role in the company’s commercial strategy, including leading the rollout of its sweepstakes offering in the United States.
“Working closely with talented teams across the business, we successfully established GiG in this rapidly growing sector, secured multiple new operator partnerships and created a significant new revenue stream for the company,” Collinge said.
His deep knowledge of the casino content vertical is expected to be instrumental in identifying client needs and optimising the solutions Soft2Bet can deliver.
Andrew Cochrane, chief commercial officer at Soft2Bet, offered his assessment of the new hire, saying: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth.”
Notably, Cochrane himself previously served as GiG’s chief business officer before making the move to Soft2Bet ahead of Collinge’s appointment.
The pair reuniting at Soft2Bet suggests the company is deliberately assembling a leadership team with proven experience in scaling iGaming businesses internationally.
